Content Analysis Flashcards
0
Q
What is the procedure for carrying out a content analysis?
A
1 write a consent form
2 get participants to write detailed answers
3 look through the answers to find common themes and patterns (behavioural categories)
4 make a tally each time you see a behaviour (quantitative data)
5 make a narrative of the themes and use the quantitative data to back it up
1
Q
What type of data does content analysis give?
A
Qualitative data often in a written format
2
Q
What are the strengths of content analysis?
A
High ecological validity, because you can use existing data
In depth and detailed qualitative data
3
Q
What is the weakness of content analysis?
A
Can be subjective as the researcher decides what information to include and they could be biased
