Sampling Flashcards
strengths of random sampling
+ researcher can’t be accused of being biased in their selection of Ps
weaknesses of random sampling
- sample could be unrepresentative
strengths of opportunity sample
+ less time consuming than other sampling methods to locate Ps
weaknesses of opportunity sample
- sample likely to be biased
strengths of systematic sampling
+ if initial P is selected randomly then selection of Ps is unbiased
weaknesses of systematic sampling
- sample could be unrepresentative
strengths of stratified sampling
+ sample will be representative of all relevant subgroups
weaknesses of stratified sampling
- Ps randomly selected from each subgroup may not be representative of that subgroup
strengths of quota sampling
+ representative of all relevant subgroups
weaknesses of quota sampling
- researcher bias
strengths of self-selected sampling
+ the Ps are willing to take part in research
weaknesses of self-selected sampling
- Ps likely to be highly motivated- unrepresentative
strengths of snowball sampling
+ helpful when selecting Ps with unique/rare characteristics
weaknesses of snowball sampling
- initial Ps may not be able to recruit enough Ps
event sampling
observer records number of times a behaviour/event occurs