Location of Research

Question 1

strengths of research in lab environment

Answer 1

+ allows researcher to more easily control confounding/extraneous variables

+ allows researcher to more easily use equipment, such as MRI

Question 2

weaknesses of research in lab environment

Answer 2

• Ps are in artificial environment and so may behave artificially
• some research can’t be done in lab- nature of behaviour

Question 3

strengths of research in the field

Answer 3

+ by conducting research in a more natural environment- you may see more natural behaviour

+ some research can’t be done in lab

Question 4

weaknesses of research in the field

Answer 4

• more difficult for research to control for confounding/extraneous variables
• makes it difficult for researcher to utilise large or delicate equipment

Question 5

strengths of research online

Answer 5

+ can be cost effective- both delivery and analysis costs are less

+ allows researcher to access a potentially large culturally diverse population easily

Question 6

weaknesses of research online

Answer 6

• research tends to be surveys- measuring attitudes rather than observing actual behaviour
• unclear is Ps are really giving fully informed consent- greater debriefing problems