Samples and Surveys Online Lecture Flashcards
1
Q
parameter
A
group of people we are interested in is the population, the characteristic of what we are interested
2
Q
population
A
group of people we are interested in
3
Q
non-attitudes
A
don’t know what is being discussed but feel pressured to provide some answer
4
Q
Convenience sampling and voluntary sampling
A
that may not produce a representative sample.
5
Q
simple random sample
A
every person in the population has an equal chance of being chosen for the sample
6
Q
two-stage sampling process
A
a sample of clusters is first selected and then random samples within each cluster are chosen. For a stratified sampling process, two or more strata are defined and then random samples are taken from each stratum.
7
Q
questionnaire question quidelines
A
- understandable words
- clear and concise
- short and simple
- one question at a time
- be specific not vague
- don’t show interviewers opinions
