Eye Tracking Guest Lecture Flashcards
1
Q
callibration
A
move cross hairs according to the eye, relative to pupil
2
Q
saccade
A
rapid eye movement
3
Q
fixation
A
eyes are still
4
Q
regression
A
backward saccades
5
Q
foveal
A
centre of visual field
6
Q
preipheral
A
surrounding of centre of visual field
7
Q
what kind of subfields are in eye tracking
A
- visual attention
- social interaction
- decision making
- marketing
- language and reading
8
Q
how do we interpret saccades
A
no information uptake is occurring
9
Q
how do we interpret regressions
A
shows complex test or previously skipped words deemed important
10
Q
how do we interpret fixations
A
this is when information uptake is occurring
11
Q
why do we measure fixations
A
to focus on what the participants are “up-taking and for how long” and to know how much cognitive effort is required
