Collecting Data / Data Measurements Flashcards
variability
- confounding variables
moderating variables
- influence IV and DV relationship
- cold meds fatigue and alcohol example
mediating variable
- correlation NOT causation
- fire rates and ice cream sales (there is a third mediating variable making these appear like they are causing each other but they are not)
rating scales
very poor poor okay good very good
Likert scale
strongly disagree disagree neutral agree strongly agree
semantic differentiation
ranking easy to hard
1-7 scale
accuracy
how accurately a participant performs a task
frequency
how often do we observe a behavior
latency
how long to develop a behavior
duration
how long does a behavior last
amplitude
how strongly is behavior exhibited
levels of measurement
nominal
ordinal
interval
ratio
nominal
name
not quantifiable
(gender, occupation, eye colour)
ordinal
order
rankings
interval
distance is meaningful
LSAT scores
ratio
has to have an absolute zero
income, mac grading scale
is a reliable measure always correct?
no
how to establish reliability
test re-test
split-half reliability
inter-rater reliability
test re-test
collect measures from participants at different times
split-half reliability
in a test with n similar questions, take score of a person from the first half and see how it correlates with the scoree of another person from the second half
inter-rater reliability
how similar are participants rating from one question to another
validity
measure what it says it measures
content validity
the degree to which it measures all dimensions of the construct
face validity
on the face of it, the measure seems valid
construct validity
does our measure tap into theoretical concepts that it is supposed to measure