S4- Social Cognition and Person Perception Flashcards
Social categorization
The process of forming categories of people based on their common attributes
Social cognition
The way in which we interpret, analyze, remember, and use information about the social world
Prototype
The most representative member of a category
Schema
A schema is an organized structure of knowledge about a stimulus that is built up from experience and that contains causal relations; it is a theory about how the social world operates
Gender schema
A cognitive structure for processing information based on it’s perceived female or male qualities
Script
A schema that describes how a series of events is likely to occur in a well-known situation and which is used as a guide for behavior ad problem solving
Priming
The process by which recent exposure to certain stimuli or events increases the accessibility of certain memories, categories, or schemas
Heuristics
Time-saving mental shortcuts that reduce complex judgements to simple rules
Representativeness heuristic
The tendency to judge the category membership of things based on how closely they match the “typical” or “average” member of that category
Availability heuristic
The tendency to judge the frequency or probability of an event in terms of how easy it is to think of examples of that event
Anchoring and adjustment heuristic
A tendency to be biased toward the starting value or anchor in making quantitative judgments
Hindsight bias
The tendency, once an event has occurred, to overestimate our ability to have foreseen the outcome
Counterfactual thinking
The tendency to evaluate events by imagining alternative versions or outcomes to what actually happened
Thought suppression
The attempt to prevent certain thoughts from entering consciousness
Person perception
The process by which we try to detect other people’s temporary states and enduring dispositions (also called social perception)