S1 3 - How to promote health Flashcards
What 15 methods are available for promoting health?
- Social media
- Leaflets/booklets
- School Education
- TV adverts
- Radio station adverts
- One-to-one conversations
- Voice –HCP
- Buses
- Posters
- Presentations/pop-up stands
- Targeted events
- Packaging
- Wrist bands
- Billboards
- Magazines
Which considerations should be taken before choosing a health promotion method?
- Is it appropriate for achieving your promotion aims?
- Is it consistent with your values and approach?
- Is it relevant for the people you are working with?
- Is it racist or sexist?
- Will it be understood?
- Is the information accurate?
- Does it contain advertising?
How can we make the most of HP materials?
Be brief and to the point
Be clear about the message
Emphasize key points
Use language the audience understands
Use plain English
Think about colour, layout and font size
Think about how to attract your audience
Be accurate
Don’t offend through inappropriate use of examples, pictures, wording
Think about where to display the material
Provide contact details for further information/advice
State advantages of leaflets.
Is portable Concise Can be passed on to family members/friends Got to be one page of A4 to get information onto it Lots of info Re-read Cheap Accessible To the point Can read what is applicable to you Easy distribution Choose design Can target audience/reach a lot of people More factual Discrete Share info with others Can read in private
State limitations of leaflets.
People may be put off picking them up Need to read i.e. sometimes picked up but never read Translation doesn’t always apply May run out Literacy – not everyone reads Blind may need brail Less environmentally friendly than face-to-face talking Easy to misplace Go out of date i.e. statistics etc… Discrete? Difficult to be eye-catching Easy to ignore Success depends on location Unanswered questions i.e. may be too scared to go further Difficult to be concise Skim read so you may miss things Boring Need to physically take it/carry it Difficult to reach mass market
State advantages of posters.
Larger – get attention Concise message Eco friendly – less produced Subliminal effect Is positioned well, seen by lots of people Easier to access
State limitations of posters.
Size – limited message
Can’t take it away
Too sensationalist i.e. shocking images/wording too abrupt
Difficult to take relevant information away
Message may be too ambiguous/broad
Size may limit where they can be displayed
Compete with other advertising
Can’t take them home
