RM L6: Sampling techniques - Flashcards

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1
Q

Define ‘population’

Lesson 6

A
  • An entire group with specific charecterisitics
  • The target group / population is the desired population to be studied and wanted research findings to generalise to
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2
Q

Define ‘sample’

Lesson 6

A
  • The specific group from that population that the researcher will collect data from
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3
Q

What is opportunity sampling?

Lesson 6

A
  • Researcher selects ppts who are readily available
  • In the right place at the right time
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4
Q

What is the 1 strength of oppurtunity sampling?

Lesson 6

A
  1. Large no. of ppts can be recruited quickly and easily bcoz we using ppl who already there at time of study
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5
Q

What are the 2 weaknesses of opportunity sampling?

Lesson 6

A
  1. Unlikely to have a wide variety of ppts as if all ppts in the same place we are recruiting similar people
  2. Findings are less generalisable as we don’t have a wide variety of ppts
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6
Q

What is random sampling?

Lesson 6

A
  • Every personn in target population has equal chance of being selected
  • Randomly picking ppts to be in study
  • Collecting names of all ppts from target population and then using name generator
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7
Q

What is 1 strength of random sampling?

Lesson 6

A
  1. Researcher can generalise to population with more confidence as sample is more likely to be representative of target population
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8
Q

What are the 3 weaknesses of random sampling?

Lesson 6

A
  1. Cannot guarantee representative sample as could be all females
  2. Getting details of target population and drawing a sample is hard / time consuming process
  3. Ppts can withdraw then we have to pick another ppt randomly
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9
Q

What is volunteer (self selecting) sampling?

Lesson 6

A
  • When ppts put themselves forward to take part in study
  • Advertise thru social media, posters, newspapers, radio
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10
Q

What is 1 strength of volunteer sampling?

Lesson 6

A
  1. Ppts are more likely to participate if already volunteered so they dropout rate will be lower
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11
Q

What are the 2 weaknesses of volunteer sampling?

A
  1. Researcher is unlikely to gain wide variety of ppts which mean results will be less generalisable
  2. Group will consist only of ppl who volunteer to be part of study
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