Revision 1E Flashcards
1
Q
Primary data
A
Data collected first-hand by a researcher
2
Q
Secondary data
A
Data sources from others prior research
3
Q
Quantitative data
A
Data that is expressed numerically
4
Q
Qualitative data
A
Data that is expresses non-numerically
5
Q
Objective data
A
Factual data that is observed and measured independently of personal opinion
6
Q
Subjective data
A
Data that is informed by personal opinion, perception, or interpretation.
7
Q
Mean
A
A measure of central tenancy that described the numerical average of a data set, expressed as a single value.
8
Q
Median
A
A measure of central tendency that is the middle value in a data set ordered from lowest to highest
9
Q
Mode
A
A measure of central tendency that is the most frequent occurring value in a data set.
