Review 2 Flashcards
social profit
if reward exceeds the punishment then the interaction will prob continue.
game theory
a mathematic & economic theory that predicts that human interaction hate characteristics of a “game”
- strategies
- winners/loser
- rewards& punishments
- profits & cost
cyberspace interaction
virtual interaction
group
2 or more people who
- interact
- share goals
- share norms
- have subject awareness as “we”
social categories
people sharing a common characteristic
- race
- gender
audiences
people who the product is made for
microlevel analysis
analysis of groups and face - to - face social influence
macrolevel analysis
analysis of formal organization and bureaucracies
dyad
2 people in a group
triad
3 people in a group
Georg Simmel
- discovered that triadic segregation
triadic segregation
behavior of group over time would change depending on if it’s between 2 or 3 people
group size effect
size of group affects the behavior of it
their personalities don’t matter
Charles Horton Cooley
a famous sociologist from Chicago school of sociology
- introduced concept of primary group
primary group
group consisting of intimate,
face - to - face interaction and
long-lasting relationships
secondary groups
larger groups
less intimate
expressive needs
intimacy,
companionship
emotional support
instrumental needs
practical
everyday needs
membership groups
individual belongs or qualifies for membership
reference groups
- use as a standard for evaluating values
- may or not belong
W.I. Thomas
- famous for elaborating on “in groups” and “out group”
in group
“us”
out group
“them”
Attribution theory
the principle that we all make inferences about the personalities of others, such as concluding what the other is “really like “
attribution error
errors made in attributing cases for people’s behavior to their membership in a particular group