Rethinking Google Ads Strategy

Question 1

What are the 4 neccessary approaches to rethink your Google Ads strategy

Answer 1

1. Start with the business goals
2. Restructuring the account to support business goals
3. Shifting to an audience-focused strategy
4. Obsess over your customers, not your products

Question 2

Which approach does this statement focus on?

Instead of organizing campaigns by region, we organized them by product categories. We also separated brand and non-brand campaigns.

With this reorganization, we could clearly see how campaigns in each sector were performing and created specific strategies for each one.

Answer 2

Restructuring the account to support business goals

Question 3

Which approach does this statement focus on?

By revising the account structure, focusing on remarketing and leveraging customer lists, we improved reach, conversions and revenue while staying within the client’s existing advertising budget.

We’re also helping the client future-proof their business by giving them new insights into performance and buyer behavior and enabling us to push and pull different levers to scale up the business when desired.

Answer 3

Obsess over your customers, not your products