Mobile Marketing

Question 1

Can you explain what mobile marketing objectives are?

Answer 1

Mobile marketing objectives are the specific goals or outcomes that businesses aim to achieve through their mobile marketing efforts.

These objectives are tailored to the mobile platform and can include increasing brand awareness, driving app downloads, generating leads, boosting sales, or improving customer engagement.

Question 2

____ are used to measure the success of mobile marketing objectives.

Answer 2

They serve as quantifiable metrics that help businesses track and evaluate their progress towards achieving their mobile marketing goals.

By setting specific KPIs, businesses can assess the effectiveness of their mobile marketing campaigns and make data-driven decisions to optimize their strategies.

Question 3

A Mobile _________ is a responsive version of a website that is optimized for viewing on mobile devices. It can be accessed through a web browser and doesn’t require installation.

Answer 3

Website

Question 4

mobile ________ is a standalone application that needs to be downloaded and installed on a user’s device.

Answer 4

App

Question 5

What are some key aspects that might contribute to the cost difference between developing a mobile website and a mobile app?

Answer 5

In terms of maintenance, mobile apps typically require more ongoing maintenance and updates compared to mobile websites. This is because apps need to be compatible with different operating systems and devices, and they often require regular updates to fix bugs, add new features, and ensure compatibility with the latest OS versions.

Regarding user experience, mobile apps generally offer a more immersive and interactive experience compared to mobile websites. Developing a seamless and user-friendly app interface requires additional design and development efforts, which can contribute to higher development costs compared to mobile websites.

Question 6

How would you describe the concept of responsive design in the context of mobile marketing?

Answer 6

Responsive design refers to the approach of designing and developing a website or app in a way that allows it to adapt and provide an optimal viewing experience across different devices and screen sizes.

It ensures that the content, layout, and functionality of the website or app are displayed correctly and intuitively, regardless of whether it is accessed on a desktop, tablet, or mobile device.

Question 7

6 Steps Involved for Mobile App design process.

Answer 7

1 ) Determine the application’s primary context

2) Determine the functional design

3) Define user interface/usability

4) Code/develop

5) Test

6) Publish and promote

Question 8

__________________ is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.

Answer 8

Augmented Reality

Question 9

Define Optimization

Answer 9

Achieving more revenue-generating actions from the same number of visitors. Because our website should now be viewed as a conversion engine, and because we need to contain costs (manage resources) to achieve greater profits, we want to make our website as efficient as possible at converting prospects to customers, meaning we want to achieve the highest conversion rate we can in the most economical manner possible. This is the core of website optimization.

Question 10

Why is Optimization Important?

Answer 10

We need to achieve our goals as efficiently as possible making optimal use of our limited resources while maximizing the profit potential of the firm.

Question 11

Metric to measure your performance against an objective. What is this called?

Answer 11

Key Performance Indicators (KPIs)

Question 12

Relevant content means that the content and features of the website pages are optimized for conversion, and may include elements such as ______, _______, ______, ______, and _____________

Answer 12

Site search, ratings, reviews, recommendations, and personalization

Question 13

a testing methodology whereby two versions (A and B) are compared, which are identical except for one variation that might affect a user’s behavior. Version A might be the currently used version (control), while version B is modified in some respect. A/B (A/n testing where “n” is a variable) is a testing methodology whereby two versions (A and B) are compared, which are identical except for one variation that might affect a user’s behavior.

Answer 13

A/B (A/n testing where “n” is a variable)

Question 14

a testing methodology whereby more than one component of a website may be tested in a live environment:

Answer 14

Multivariate Testing

Question 15

Six steps to encompass for testing strategy in an endless circular flow pattern:

Answer 15

Monitor & Measure – Observe and ascertain the extent, quantity, volume.

Analyze – Examine the information and actions.

Hypothesize – Explain the meaning of the information.

Prioritize – Focus on those elements that result in the highest impact and return.

Adapt – Take action and adjust to new conditions.

Repeat – Complete the actions again.

Question 16

Questions to Ask in Preparation for Testing

Answer 16

What are my goals?

How much traffic do I get?

What are my conversion rates?

What are my hypotheses for the data?

What elements do I need to change?

What will I learn if the alternative is a winner?

Arm yourself with data. Key online metrics to measure include:

Visits

Visitors

Time on Page

Time on Site

Bounce Rate

Exit Rate

Conversion Rate

Engagement

Question 17

represents the percentage of visitors who enter the site and “bounce” (leave the site) rather than continue viewing other pages within the same site.

Answer 17

Bounce Rate

Bounce rates can be used to help determine the effectiveness or performance of a landing page. A low bounce rate means that the page effectively causes visitors to view more pages and continue on deeper into the web site. Interpretation of the bounce rate measure should be relevant to a website’s business objectives and definitions of conversion, as having a high bounce rate is not always a sign of poor performance. On sites where an objective can be met without viewing more than one page (such as page where a term is defined), the bounce rate would not be as meaningful for determining conversion success.

Question 18

Based on our hypothesis, we can then complete the final steps of our optimization plan

Answer 18

Prioritize, Adapt, and Repeat

By prioritizing the results of our hypothesis, we can then focus our optimization efforts on those activities which will most likely result in the greatest impact on our goals and objectives (typically, but not necessarily always maximum revenue and profit returns).

Making use of the optimization techniques introduced earlier in this module, we can begin modifying our digital content to satisfy the assumptions of our hypothesis. From this point forward, the process often migrates to a continuous and iterative loop of monitoring & measuring → analyzing → hypothesizing → prioritizing → adapting→ repeating.