Off Page SEO Flashcards
True/False
PageRank is currently used to determine a page’s authority.
False
PageRank used to be used to determine a page’s authority, but it may only be one of many factors now in a search engine’s algorithm for authority. However, this history is useful in determining off-site SEO
What is a PageRank Description?
An alogorithm that analyzed web links to determine the relative improtance of websites.
What is PageRank Measurement?
Value based on the amount & quality of links
True/False
PageRank doesn’t provide value now
True
PageRank doesn’t have any value now.
We can only assume a page’s authority score.
Google current ranking score factors are unkwown.
What are the importance of Natural Backlinks?
Google believes that all links should be earned naturally and not through the intent of purposefully earning or purchasing links.
To earn natural backlinks, it is important to provide an excellent user experience and create great content.
What is the major component of Link Analysis SEO?
To acquire new backlinks and maintain a backlink profile that you edit.
Factors Considered by Google when analzying backlinks
Google’s algorithm looks at various factors when judging the quality of a link.
These factors include the amount and quality of links, relevance of the linking site, placement of the link, and anchor text of the link.
What are diverse backlink profiles?
It is important to have a diverse backlink profile that appears natural to Google.
This helps avoid penalties that may be applied to your site through algorithms such as PENGUIN.
How are Link Placement and Anchor Text important?
The placement of the link on the site and the anchor text used are important factors. Links in the footer or sidebar areas are generally less valuable, and too much keyword-rich anchor text can be considered unnatural.
