Google Ads Demand Gen Flashcards
What are the required file types for Image Ads in Google Ads Demand Gen campaigns?
JPG, PNG, static GIF
These are the accepted formats for visual content.
What is the required aspect ratio for landscape Image Ads?
1.91:1
Example resolution: 1200 x 628 px.
What is the recommended aspect ratio for mobile Image Ads?
4:5
Example resolution: 960 x 1200 px.
What is the maximum file size for Image Ads?
5 MB
This limit helps ensure faster loading times.
What is a best practice for Image Ads?
Use high-quality images with minimal text for better performance.
This improves user engagement.
What file type is required for Video Ads in Google Ads Demand Gen campaigns?
YouTube link (no direct uploads)
This format allows for better integration with the platform.
What are the three duration categories for Video Ads?
Short-form: 6–15 seconds, Mid-length: 15–30 seconds, Longer: Up to 3 minutes
Different lengths serve different engagement strategies.
What is the aspect ratio for vertical Video Ads?
9:16
This format is optimized for mobile platforms.
What is a best practice for Video Ads?
Hook viewers within the first 5 seconds.
Subtitles are recommended since many users watch without sound.
What are the minimum and maximum number of headlines required for ads?
Minimum: 3, Max: 5
This provides flexibility in messaging.
What is the character limit for each headline in Google Ads Demand Gen campaigns?
40 characters
This ensures concise messaging.
What is the optional long headline character limit?
Up to 90 characters
This allows for more detailed descriptions if needed.
What is the minimum and maximum number of descriptions required for ads?
Minimum: 2, Max: 5
This helps in providing additional information.
What is the character limit for each description in Google Ads?
90 characters
This keeps descriptions brief and to the point.
What should a call-to-action (CTA) include?
Choose from preset options (e.g., Learn more, Shop now, Sign up)
CTAs guide user actions effectively.
What is the minimum and maximum number of cards allowed in Carousel Ads?
Minimum: 2, Maximum: 10
This provides a range for showcasing products or features.
What is the image size requirement for Carousel Ads?
1080 x 1080 px (1:1 square)
This ensures uniformity across cards.
What is the character limit for headlines in Carousel Ads?
Up to 40 characters
This allows for concise messaging on each card.
What is the character limit for descriptions in Carousel Ads?
Up to 90 characters
This keeps descriptions succinct.
What is one additional recommendation for creatives in Google Ads?
Include a mix of static images, videos, and carousel ads to maximize reach.
This diversity enhances overall campaign effectiveness.
What should be ensured about creatives in relation to brand identity?
Ensure creatives are consistent with your brand identity and campaign goals.
Consistency helps in brand recognition.
Why are visually appealing thumbnails important for video ads?
They impact CTR (Click-Through Rate).
Thumbnails are often the first impression users have.
What is important to optimize for regarding viewing formats?
Optimize for both desktop and mobile viewing, especially vertical formats for mobile.
This ensures accessibility across devices.
What are the core platforms where demand gen inventory shows?
YouTube, Gmail, Google Discover
YouTube appears in feeds and video watch pages; Gmail shows up in Promotions and Social tabs; Google Discover reaches users exploring content on the Discover feed.
What are the primary campaign objectives?
Lead generation, website traffic, conversions
Campaigns are optimized to capture attention at the mid-funnel stage when users are considering options.
What are custom segments used for in audience targeting?
Build audiences based on keywords, URLs, or apps
Custom segments allow advertisers to tailor their audience reach.
What types of audiences can be reached using Affinity and In-Market audiences?
People with specific interests or purchase intent
Affinity audiences are interested in topics, while In-Market audiences are actively considering purchases.
What is a lookalike segment?
Users similar to your existing customers
Lookalike segments help to expand reach by targeting users with similar characteristics.
What is the purpose of remarketing data?
Engage people who’ve interacted with your business
This strategy aims to re-engage previous visitors to convert them into customers.
True or False: Audience signals only guide Google’s AI without allowing for expansion.
False
Audience signals help guide Google’s AI, but the system can also expand beyond the provided signals to maximize performance.
What are the different ad formats mentioned?
Image ads, Carousel ads, Short-form videos, Headlines and descriptions
Each format serves different engagement purposes, with video content particularly emphasized.
What are image ads characterized by?
High-quality visuals in different sizes
Image ads are designed to capture attention visually.
What are carousel ads?
Multiple images or videos users can swipe through
Carousel ads allow for interactive engagement with the audience.
Why are short-form videos particularly effective?
They perform well on YouTube and Discover
Short, engaging videos capture attention quickly, which is crucial for these platforms.
What does smart bidding focus on?
Maximizing conversions or conversion value
Smart bidding strategies are designed to optimize campaign performance.
What is the importance of conversion tracking?
Essential to train Google’s AI effectively
Tracking conversions helps improve targeting and ad performance.
What does creative testing involve?
Automatically testing combinations of assets to find what resonates most
Google optimizes ad performance by determining the best asset combinations.
What are standard metrics used for performance reporting?
Clicks, impressions, CTR, conversions, CPA
These metrics help evaluate the effectiveness of campaigns.
What are YouTube-specific metrics mentioned?
Video views and engagement rates
These metrics provide deeper insights into video performance.
What is a best practice for creative assets?
Use engaging and visually appealing creative assets
High-quality visuals are essential for drawing attention in campaigns.
Fill in the blank: To optimize for conversions, let Google’s algorithms focus on _______.
high-intent users
Targeting high-intent users increases the likelihood of achieving conversions.
What should be continuously tested in campaigns?
Different combinations of headlines, descriptions, and visuals
Ongoing testing helps identify the most effective elements for engagement.
