Google Ads Search Certification Flashcards
What is Google Ads Search certification?
A professional certification that demonstrates proficiency in managing Google Ads Search campaigns.
True or False: Google Ads Search certification is free to obtain.
True
What is the primary purpose of Google Ads Search?
To help businesses reach potential customers through paid search advertising.
What are the two main components of Google Ads?
Keywords and Ad Copy.
Fill in the blank: Google Ads operates on a _____ model.
pay-per-click (PPC)
What is the first step to becoming Google Ads Search certified?
Create a Google Ads account.
Which platform offers the Google Ads Search certification?
Google Skillshop.
What is an essential factor in determining ad placement in Google Ads?
Quality Score.
True or False: You need to pass multiple exams to be Google Ads Search certified.
False
What is a keyword match type?
A setting that determines how closely a keyword must match a user’s search query.
List the three types of keyword match types.
Broad match, phrase match, exact match.
What does Quality Score measure?
The relevance and quality of your ads, keywords, and landing pages.
What is a campaign in Google Ads?
A set of ad groups that share a budget, location targeting, and other settings.
True or False: Ad extensions can improve the performance of your ads.
True
What are ad extensions?
Additional information that can be added to ads to provide more value to users.
What is the purpose of a landing page?
To convert visitors into customers by providing relevant information and a call to action.
What is the significance of negative keywords?
They prevent ads from showing on irrelevant search queries.
What is a bid strategy?
A method that determines how much you are willing to pay for clicks on your ads.
What is the difference between manual and automated bidding?
Manual bidding allows advertisers to set individual bids, while automated bidding uses algorithms to optimize bids.
Fill in the blank: The Google Ads interface allows users to track _____ and performance metrics.
conversions
What is remarketing in Google Ads?
A strategy that targets users who have previously visited your website.
True or False: Google Ads Search certification must be renewed every year.
True
What is an ad group?
A container for your ads and keywords that share a common theme.
What does CTR stand for?
Click-Through Rate.
Why is CTR important in Google Ads?
It indicates how effective your ad is at attracting clicks from users.
What is the benefit of using A/B testing in Google Ads?
To compare two versions of ads to determine which performs better.
What the 6 main factors into ad rank?
- Context of a person’s search
- Asset impact
- Auction-time ad quality
- The competitiveness of an auction
- Bid
- Ad Rank threshold | To get high-quality ads, ads must meet minimum quality thresholds to show in a particular ad position.
