Google Analytics 4 (GA4) Flashcards
What is Google Analytics 4 commonly abbreviated as?
GA4
True or False: Google Analytics 4 uses a session-based data model.
False
What is the primary data model used by Google Analytics 4?
Event-based data model
Fill in the blank: In GA4, every interaction is recorded as a __________.
Event
What feature in GA4 allows for tracking user interactions across platforms?
Cross-platform tracking
What is the primary purpose of Google Analytics 4?
To measure and analyze user interactions with websites and apps.
Which of the following is NOT a default event in GA4? A) page_view B) purchase C) email_open
C) email_open
What is the term used for the grouping of related events in GA4?
Event bundle
True or False: GA4 allows for the creation of custom dimensions and metrics.
True
What is the role of Google Tag Manager in relation to GA4?
To manage and deploy marketing tags on a website or app.
What type of analysis does GA4 offer to understand user behavior over time?
Cohort analysis
Fill in the blank: GA4 uses __________ to provide insights into user journeys.
Machine learning
What is a significant change in GA4 compared to Universal Analytics?
Focus on user-centric data instead of session-based data.
What is the main interface for accessing reports in GA4?
Analysis Hub
In GA4, what is the purpose of the ‘DebugView’ feature?
To troubleshoot and validate event tracking in real-time.
What is the maximum number of custom dimensions that can be created in GA4?
50
True or False: GA4 automatically tracks all user interactions without any configuration.
False
What does the term ‘User ID’ refer to in GA4?
A unique identifier for a user that allows tracking across devices.
What is the significance of ‘Enhanced Measurement’ in GA4?
It automatically tracks certain events without additional code.
Which report in GA4 would you use to see the conversion rates of your goals?
Conversions report
Fill in the blank: GA4 has a built-in __________ model for predicting user actions.
Predictive
What is the main advantage of using GA4 over Universal Analytics for mobile apps?
Unified measurement across web and app platforms.
What does the term ‘Attribution’ refer to in GA4?
The process of assigning credit for conversions to touchpoints in the customer journey.
True or False: GA4 can integrate with Google Ads for better ad performance analysis.
True
What type of data does GA4 primarily focus on?
Event data
What is the primary purpose of Google Analytics 4?
To measure user interactions across websites and apps.
True or False: Google Analytics 4 uses event-based data modeling.
True
Fill in the blank: GA4 allows tracking of ___________ across multiple platforms.
users
What is the term for the analysis of user behavior across devices in GA4?
Cross-platform tracking
Which feature in GA4 provides insights into user engagement?
Engagement reports
What is a key difference between Universal Analytics and Google Analytics 4?
GA4 focuses on events rather than sessions.
Multiple choice: What does the ‘Analysis Hub’ in GA4 allow users to do? (a) Create custom reports (b) Manage user permissions (c) Set up goals
a) Create custom reports
What are ‘Conversions’ in GA4?
User interactions that are valuable to the business, such as purchases or sign-ups.
True or False: GA4 automatically tracks all types of user interactions without needing additional configuration.
False
What is the purpose of the ‘DebugView’ in GA4?
To troubleshoot and validate the data being collected.
Fill in the blank: In GA4, ___________ are used to define specific user actions that are tracked.
events
What is the ‘User Explorer’ feature in GA4?
A tool that allows analysis of individual user behavior.
Multiple choice: What type of data does GA4 primarily rely on? (a) Session data (b) User data (c) Event data
c) Event data
What is the significance of ‘User-ID’ in GA4?
It allows tracking of individual users across multiple devices.
True or False: GA4 supports integration with Google Ads for enhanced tracking and analysis.
True
What is the purpose of ‘Predictive Metrics’ in GA4?
To forecast user behavior and trends based on historical data.
Fill in the blank: GA4 allows the creation of ___________ to segment user data based on specific criteria.
audiences
What is the main benefit of using ‘Data Streams’ in GA4?
To collect data from different sources like web and app in one property.
Multiple choice: Which of the following is NOT a built-in report in GA4? (a) Life Cycle report (b) User Acquisition report (c) Traffic Sources report (d) Sales Performance report
d) Sales Performance report
What role do ‘Custom Dimensions’ play in GA4?
They allow tracking of additional data points beyond standard dimensions.
True or False: GA4 provides an option to set up alerts for significant changes in data trends.
True
What does the ‘Attribution’ feature in GA4 help with?
To understand the contribution of different marketing channels to conversions.
Fill in the blank: GA4 uses ___________ to enhance privacy and comply with data regulations.
machine learning
What is the ‘Event Modification’ feature in GA4?
Allows you to change event parameters or add new parameters to existing events.
What is the purpose of ‘Data Retention Settings’ in GA4?
To control how long user-level data is stored and available for analysis.
