Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

REFOCUS - Digital Marketing Course > Retention > Flashcards

Retention Flashcards

1
Q

What is Retention Marketing?

A
  • refers to a marketing strat that focuses on EXISTING CUSTOMERS
  • focuses on getting back & KEEPING clients who have already one business with a brand
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What is more expensive?
A. Attracting new clients
B. Motivate old customer to have more deals with you

A

A

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Importance of analyzing RM of your competitor? (3)

A
  1. Assist you in identifying ways to improve your own RM Plan.
  2. Show you how to outperform your competitors
  3. Gain competitive edge for using techniques that are working for your competitor
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

RM Strats: (9)

A
  1. Events - platform in promoting
  2. Campaigns
  3. Content????
  4. Follow up campaigns
    What are they’re Retention plan that we don’t have
  5. Promo’l activities
  6. Disc vouchers
  7. Abandoned cart (how?)
  8. Email/digital ads
  9. Sign ups in ecommerce store
  10. Technology they use (chatbots? customer support management tools?)
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

When to use competitor analysis FACTORS: (7)

A
  1. What you can offer to clients that your competitors don’t have
  2. Brand positioning
  3. Market changes - eg: pandemic, strat
  4. Creating business plan
  5. Writing Marketing Plan
  6. Product launch
  7. market share
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

B2B Marketing Characteristics: (5)

A
  • transacts only with small enterprise company
    1. target decision - makers
    2. longer purchase cycle
    3. high price deals
    4. needs sales professional
    5. expensive marketing budget
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Sample of B2B companies

A

Microsoft sells to:

  1. San Miguel Corp
  2. Supermalls
  3. Ayala

IBM:

  1. Zalora
  2. Lalamove
  3. Ninjavan
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

B2C Marketing Characteristics: (4)

A
  1. target mass audience
  2. shorter purchase cycle
  3. low & high price deals
  4. Product driven
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Samples of B2C:

A

Shopee (Consumer Goods) -> Consumers

Meralco (Electric Distribution) -> Consumers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

B2C RM Analysis (7)

A
  1. Sign up as a customer - gain knowledge how they welcome
  2. Disc Promos - promo timing
  3. Buy & Hold - abandoned reminder (30-60days), marketing automation, strat to continue purchase)
  4. Buy Products (activities to gain loyalties =vouchers??? bday emails, SMS, New stock anniv
  5. Digital Ads Remarketing Campaigns (when what are disc, visit landing pages, retargeting, platforms
  6. Content Marketing - engage in their product = content relevant/educational, entertaining, case studies, promoting, brand awareness, pic or video?
  7. CS (24/7 chat support? resolves issue right awat? email? Best time to call? Rate their call support
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

B2B RM Analysis (7)

A
  1. Sign up as sub
  2. Event Activities
  3. Register on an event
  4. Attend Webinar
  5. Digital Ads Remarketing Campaigns
  6. Content Marketing
  7. CS
How well did you know this?
1
Not at all
2
3
4
5
Perfectly

REFOCUS - Digital Marketing Course (10 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions