Methods of TA Research

Question 1

What’s Target Audience?

Answer 1

• refers to the specific group of consumers that most likely want your service or product
• may be dictated by age, gender, income, loc

Question 2

Why TA is important?

Answer 2

• its crucial bc its impossible to reach everyone at once.

- allows you to focus your marketing efforts on grps that will most likely purchase from u

Question 3

Deconstrucing your market:

Answer 3

Demographics:
age
gender
loc
educ
income
occupation
marital stats
ethnicity

Question 4

Psychographics:

Answer 4

• real trends
• patterns in ur audiences personalities
• interests
• values

Question 5

What is an audience persona?

Answer 5

• its the visualization and profile of a “person” that perfectly represents your ideal TA

Question 6

Method of TA Research:

Answer 6

1. Research what your ideal customer / client looks like
2. Narrow the common details
3. Create separate personas - for a lot of TA
4. Name Them
5. Learn more about your audiences
   6.

Question 7

3 Methods of Research

Answer 7

1. Desk research
2. JBTD
3. CustDev

Question 8

Desk Research?

Answer 8

• previous research findings to gain a broad understanding of the field/product/ business

Question 9

JTBD?

Answer 9

• Jobs To Be Done
• approach to developing product based on understanding both the customer’s specific goal and process that would lead them to purch

Question 10

Steps to do Desk Research

Answer 10

1. Define the objective of the research
2. Define your research plan
3. Conduct the research
4. Conclude & verify information

Question 11

Developing a research program

Step 1:

Answer 11

• method of inquiry:

1. define the problem
2. develop hypothesis
3. Make predictions based
4. devise a test of the hypothesis
5. conduct the test
6. analyze the results on the hypothesis

Question 12

Developing a research program

Step 2:

Answer 12

Research Method

1. experimental research
2. non experimental

Question 13

Experimental research -

Answer 13

gives u the advantage of controlling one or more data that influences the process being implemented

Question 14

Non Experimental Research

Answer 14

• allows observation but not intervention - all you do is observe, research and report on your findings

Question 15

Developing a research program

Step 3

Answer 15

Research Design

• framework for conducting the survey and collecting data.
• defined as the specific methods and procedures you use to get the infos that you need and there are 3 types of research designs

Question 16

3 Types of Research Designs

Answer 16

1. Exploratory
2. Descriptive
3. Casual

Question 17

What is Exploratory

Answer 17

• is a starting point, its used to reveal facts & opinions about a particular topic & gain insights into the main points of an issue
  Ex : info u see on socmed, website comments

Question 18

Descriptive

Answer 18

– helps define the business problems or issues so that companies can make decisions take action and monitor the progress

Question 19

Casual

Answer 19

• explore cause and effect relationship between 2 or more data
• uses experiments to predict and test theories about a product / market

Question 20

Step 4

Answer 20

choose your sample

Question 21

Step 5

Answer 21

Gather Data

Question 22

What’s O-Data

Answer 22

• your business’s hard numbers, costs and sales. It tells you what has happened but not why

Question 23

What’s X-Data

Answer 23

• gives you insights into the thoughts and emotions of the people involved: employees, customers, brand advocates and ambassadors

Question 24

Where to gather data?

Answer 24

- emails
SMS
slack
Whatsapp
Socmed
Polls, Social listening

Question 25

Step 6

Answer 25

Analyze and interpret

Question 26

Compelling Statistical Analysis Tools can reveal:

Answer 26

• if data trends are meaningful
• if one thing is more significant than the other
• insights that lead to meaningful changes

Question 27

Step 7: Results

Answer 27

• all info gathered
• a descriptive of the research
• the results
• conclusions
• reco courses of action

Question 28

Step 8

Answer 28

Turn insights into actions