Methods of TA Research Flashcards
What’s Target Audience?
- refers to the specific group of consumers that most likely want your service or product
- may be dictated by age, gender, income, loc
Why TA is important?
- its crucial bc its impossible to reach everyone at once.
- allows you to focus your marketing efforts on grps that will most likely purchase from u
Deconstrucing your market:
Demographics: age gender loc educ income occupation marital stats ethnicity
Psychographics:
- real trends
- patterns in ur audiences personalities
- interests
- values
What is an audience persona?
- its the visualization and profile of a “person” that perfectly represents your ideal TA
Method of TA Research:
- Research what your ideal customer / client looks like
- Narrow the common details
- Create separate personas - for a lot of TA
- Name Them
- Learn more about your audiences
6.
3 Methods of Research
- Desk research
- JBTD
- CustDev
Desk Research?
- previous research findings to gain a broad understanding of the field/product/ business
JTBD?
- Jobs To Be Done
- approach to developing product based on understanding both the customer’s specific goal and process that would lead them to purch
Steps to do Desk Research
- Define the objective of the research
- Define your research plan
- Conduct the research
- Conclude & verify information
Developing a research program
Step 1:
- method of inquiry:
- define the problem
- develop hypothesis
- Make predictions based
- devise a test of the hypothesis
- conduct the test
- analyze the results on the hypothesis
Developing a research program
Step 2:
Research Method
- experimental research
- non experimental
Experimental research -
gives u the advantage of controlling one or more data that influences the process being implemented
Non Experimental Research
- allows observation but not intervention - all you do is observe, research and report on your findings
Developing a research program
Step 3
Research Design
- framework for conducting the survey and collecting data.
- defined as the specific methods and procedures you use to get the infos that you need and there are 3 types of research designs
3 Types of Research Designs
- Exploratory
- Descriptive
- Casual
What is Exploratory
- is a starting point, its used to reveal facts & opinions about a particular topic & gain insights into the main points of an issue
Ex : info u see on socmed, website comments
Descriptive
– helps define the business problems or issues so that companies can make decisions take action and monitor the progress
Casual
- explore cause and effect relationship between 2 or more data
- uses experiments to predict and test theories about a product / market
Step 4
choose your sample
Step 5
Gather Data
What’s O-Data
- your business’s hard numbers, costs and sales. It tells you what has happened but not why
What’s X-Data
- gives you insights into the thoughts and emotions of the people involved: employees, customers, brand advocates and ambassadors
Where to gather data?
- emails SMS slack Whatsapp Socmed Polls, Social listening
