Analyzing LEAD GENERATION ASSETS of your competitors Flashcards
What is Lead Generation?
- potential customer
- the action or process of identifying and cultivating potential customers for a business’s products or services.
Buyer’s Journey?
- starting w/ generating traffic
- converting visitors to leads
3, leads to customers
Digitalizing assets: (3)
SocMed, Websites, Email
storefront sign -> website
staff -> socmed
Storefront deals -> Ads / promotions
4 STEPS to get leads into customers:
Attract (awareness)
Convert (interest)
Close (desire)
Delight (action)
Examples of CTA:
like it! read now! buy now! read more! login now! sign in! follow it!
Where CTA happens examples: (3)
- ff their socmed
- opting for newsletter
- clicking links to landing pages
first things that ppl generally see about a product/service
EX: blogs, socked pages, keywords
Attract
Getting as much customer data as possible short of a purchase
EX: CRM, email, workflows
Close // Desire
Which is the goal for “Close”
Customer Data
Ways that the brand ____ the customer, based on how they know the customer
EX: Surveys, smart content, social monitoring
—- getting deals on special occasions is not a surprise!!
Delight
Top tools
FB manager
Google Analytics
Take these trainings:
- fb blueprint
- google analytics
- salesforce trailhead
What is Vogon Ads?
- is a unique new tool that allows for multiple customized videos of the same ad, presenting fresh opportunities for brands to advertise to target audiences with more relevant messaging.
- based on interest, editable ads that has diff CTO
Forbes Survey = ads per day /person
4000 - 10000
Dynamic Ads by Facebook:
- Sites you visit
- Purchases you’ve done
- Interests, liked, interacted page
