Intro to Digital Marketing Strategy

Question 1

What is Digital Marketing Strategy?

Answer 1

a plan that helps organizations & businesses attain special goals via marketing channels such as websites, email, socmed, etc

Question 2

Why create a Digital Marketing Strategy?

Answer 2

• helps you identify what makes your business unique & how to get your messages out to your audiences thru digital channels
• in depth & detailed approach can reveal new opportunities & expand reach

Question 3

How to create a strategy? (8 steps)

Answer 3

1. Explore landscape & analyze reults.
2. Map out strat (Goals- strat- obj-tactics)
3. Define Target Audience
4. Build Content Strategy
5. Choose channels & tactics
6. Set KPI & Benchmarks
7. Execute w/ Best Practices
8. Analyze & Adjust

Question 4

What’s KPI?

Answer 4

Key Performance Indicators

Question 5

How to get to know your customers?

Answer 5

via:
1. Facebook Audience Insights
2. Google Trends

Question 6

How to evaluate landscapes/results?

Answer 6

1. Previous performance (via analytics)
2. competitors performance (engagements & customes)
   3 get to know customers

Question 7

How to map out strategy?

Answer 7

1. Know what, why, how you achieve it.

2. GSOT Strat

Question 8

What is GSOT Strategy?

Answer 8

Goals -> Strategy-> Objectives -> Tactics

Question 9

GSOT

• Approach that you’ll use to achieve your goals (how, why, what)
• defined by stages of marketing funnel (awareness, interest, define, action)

Answer 9

Strategy

Question 10

GSOT

What you want to achieve
i.e: 10% sales increase, 100 signups for an event

Answer 10

Goals

Question 11

GSOT

• aligns with your objectives
  i. e: we need 400 people,, what WAYS WE CAN DO TO REACH THEM?

Answer 11

Tactics

Question 12

GSOT

• measurable # that links to your goals
• i.e.: if you want 10% sales by this year: you need to reach around 400 people.

Answer 12

Objectives

Question 13

How to define your target audience?

Answer 13

• be specific
• traditional demographic TARGETING
• create BUYER PERSONAS to know who they are

Question 14

How to build content strategy?

Answer 14

• map out content plan
• know your main topics and social medias
• go back to step one and look for ideas from competitors and customer analysis
• checkout ANSWER THE PUBLIC to see what people are googling
• search #s on IG to see trending
• look google search suggestions

Question 15

what is content plan?

Answer 15

all the marketing assets and data gathering functions needed to achieve the goals in your content strategy

Question 16

What is content strategy?

Answer 16

• process of transforming business objectives & goals into a plan that uses content as primary means of achieving your goals

Question 17

What are content buckets?

Answer 17

• also known as content categories

- topics that discuss various aspects within one’s business (i.e brand awareness, industry news, company culture)

Question 18

What are digital channels?

Answer 18

• platforms such as websites, socmeds, email
  > SEO
  > SEM
  > Content Marketing etc

Question 19

What is KPI?

Answer 19

• a quantifiable measure of success

Question 20

What is benchmarks?

Answer 20

• standards what you want to achieve / exceed

Question 21

TIPS for KPI

Answer 21

-SMART

• Specific
• Measurable
• Achievable
• Relevant
• Time-framed

Question 22

Give 5 sample KPI

Answer 22

1. Social Media Following
2. Revenue & Profit
3. Phone Calls
4. Leads
5. Contacts
6. Total Website Traffic
7. Appointment Bookings
8. ROI
9. Ads Spent
10. Downloads
11. Cost per Lead/Sale
12. Organic Traffic
13. Sales
14. Increase of Previous KPI
15. Surfside PPC Youtube = Video views

Question 23

Difference of ROAS & ROI

Answer 23

ROAS - Return on Ad Spent

ROI - Return on Investment

Question 24

What is a laser-focused strategy?

Answer 24

• means that you clearly know how each part of your plan is bldg toward your objectives & driving your business forward