Intro to Digital Marketing Strategy Flashcards
What is Digital Marketing Strategy?
a plan that helps organizations & businesses attain special goals via marketing channels such as websites, email, socmed, etc
Why create a Digital Marketing Strategy?
- helps you identify what makes your business unique & how to get your messages out to your audiences thru digital channels
- in depth & detailed approach can reveal new opportunities & expand reach
How to create a strategy? (8 steps)
- Explore landscape & analyze reults.
- Map out strat (Goals- strat- obj-tactics)
- Define Target Audience
- Build Content Strategy
- Choose channels & tactics
- Set KPI & Benchmarks
- Execute w/ Best Practices
- Analyze & Adjust
What’s KPI?
Key Performance Indicators
How to get to know your customers?
via:
1. Facebook Audience Insights
2. Google Trends
How to evaluate landscapes/results?
- Previous performance (via analytics)
- competitors performance (engagements & customes)
3 get to know customers
How to map out strategy?
- Know what, why, how you achieve it.
2. GSOT Strat
What is GSOT Strategy?
Goals -> Strategy-> Objectives -> Tactics
GSOT
- Approach that you’ll use to achieve your goals (how, why, what)
- defined by stages of marketing funnel (awareness, interest, define, action)
Strategy
GSOT
What you want to achieve
i.e: 10% sales increase, 100 signups for an event
Goals
GSOT
- aligns with your objectives
i. e: we need 400 people,, what WAYS WE CAN DO TO REACH THEM?
Tactics
GSOT
- measurable # that links to your goals
- i.e.: if you want 10% sales by this year: you need to reach around 400 people.
Objectives
How to define your target audience?
- be specific
- traditional demographic TARGETING
- create BUYER PERSONAS to know who they are
How to build content strategy?
- map out content plan
- know your main topics and social medias
- go back to step one and look for ideas from competitors and customer analysis
- checkout ANSWER THE PUBLIC to see what people are googling
- search #s on IG to see trending
- look google search suggestions
what is content plan?
all the marketing assets and data gathering functions needed to achieve the goals in your content strategy
What is content strategy?
- process of transforming business objectives & goals into a plan that uses content as primary means of achieving your goals
What are content buckets?
- also known as content categories
- topics that discuss various aspects within one’s business (i.e brand awareness, industry news, company culture)
What are digital channels?
- platforms such as websites, socmeds, email
> SEO
> SEM
> Content Marketing etc
What is KPI?
- a quantifiable measure of success
What is benchmarks?
- standards what you want to achieve / exceed
TIPS for KPI
-SMART
- Specific
- Measurable
- Achievable
- Relevant
- Time-framed
Give 5 sample KPI
- Social Media Following
- Revenue & Profit
- Phone Calls
- Leads
- Contacts
- Total Website Traffic
- Appointment Bookings
- ROI
- Ads Spent
- Downloads
- Cost per Lead/Sale
- Organic Traffic
- Sales
- Increase of Previous KPI
- Surfside PPC Youtube = Video views
Difference of ROAS & ROI
ROAS - Return on Ad Spent
ROI - Return on Investment
What is a laser-focused strategy?
- means that you clearly know how each part of your plan is bldg toward your objectives & driving your business forward
