Analyzing Marketing Funnel of Competitors

Question 1

How many % only of purchases are made @ first customer touchpoint?

Answer 1

2%

Question 2

What is customer touchpoint?

Answer 2

any in / direct interaction with the brand

Question 3

The process towards a purchase is called ______ & the customer’s journey

Answer 3

Marketing Funnel

Question 4

used to generate traffic, convert traffic to make a purchase & nurture those loyal customers

Answer 4

Marketing Framework

Question 5

Benefits of understanding MF can: (6)

Answer 5

give you

1. greater sales
2. more loyalty
3. stronger brand awareness
4. have solid traffic source + plan & tested to create leads
   - —–
5. gain better understanding of target audience
6. create personalized content that appeals to your audience

Question 6

What model was presented by Elmo _____? What year?

Answer 6

1. Elmo Lewis
2. AIDA (Attention, Interest, Deseire, Action) Model
3. 1898

Question 7

5 Parts of AIDA?

Answer 7

1. Exposure
2. Discovery
3. Consideration
4. Conversion
5. Retention

Question 8

this AIDA model means:

Answer 8

a customer goes through sequences when purchasing

Question 9

Attract attention or ____?

Answer 9

Exposure

Question 10

Caught interest + 1_____________ = 2___________

Answer 10

1. Maintain interest

2. Trust & loyalty

Question 11

• Explain how they’re going to benefit with our products/services ((don’t put emphasis on your products first)) ((benefits are more appealing than features))

Answer 11

CONSIDERATION (Desire)

Question 12

• Persuade them to buy or take trial so they will purchaseCONVERSION (call to action)

Answer 12

CONVERSION (call to action)

Question 13

• Persuade them that your products have SOLUTIONS to their issue & add values to their life

Answer 13

CONSIDERATION (Desire)

Question 14

• Initial point of contact with potential customers as they enter the funnel
• Make potential customers aware of your brand/product/service

Answer 14

EXPOSURE

Question 15

• Customers already interested -> likely to engage on socmed, advertisements, website
• Step to build their trust & inform them on your products

Answer 15

DISCOVERY

Question 16

• Following up to new & existing customers, u can cultivate loyalty
• Repeat buyers & send new buyers

Answer 16

RETENTION (build loyalty)

Question 17

• TOUCHPOINTS: product/service guides, downloadable templates, free trials/consultations, chatbots, special offer, text bursts & electronic direct mail (EDM)

Answer 17

CONVERSION (call to action)

Question 18

• TOUCHPOINTS: Positive reviews, case studies, product guide, video testimonials, sales letter & features/interviews

Answer 18

CONSIDERATION (Desire)

Question 19

• TOUCHPOINTS: tutorials, customer support, newsletter, surveys, special deals, upsetting cross-selling, subs upgrades, REFERRAL & retargeting ads, FEEDBACKS ((with faces happy to sad))

Answer 19

RETENTION (build loyalty)

Question 20

touchpoints: landing page, paid ads, socmed posts, PR articles, podcasts, webinars, events, influencer posts, etc

Answer 20

EXPOSURE

Question 21

• TOUCHPOINTS: targeted ads, socked posts, blog posts, PR articles, Webinars

Answer 21

DISCOVERY

Question 22

• “Do ppl follow your socmed pages or visit your website?”

Answer 22

DISCOVERY

Question 23

• “Do people know about your brand?”

Answer 23

EXPOSURE

Question 24

• “Do ppl trust your brand?” & “Is it clear to ppl what your brand is offering?”

Answer 24

CONSIDERATION (Desire)

Question 25

• “Do ppl transact/purchase your products/services?”

Answer 25

CONVERSION (call to action)

Question 26

• “Do ppl stay with you?”

Answer 26

RETENTION (build loyalty)

Question 27

Why analyze Competitor’s MF? (3)

Answer 27

1. Discover what their up to, ads they target, email flows, which audience theyre talking to? (THEIR MARKET SHARE)
2. Provide insights for your own campaigns, identify gaps in the market, how much threat they are
3. Identify industry trends & plan strat accdg

Question 28

Best way to start & understand your competitors?

Answer 28

Be their customer.

Question 29

How? to analyze compet’s MF:

Answer 29

1. Look at it from the customer’s perspective

2. Document the experience & observe efforts of them