Intro to Digital Marketing Flashcards
What is Digital Marketing?
A means of advertising and selling products to consumers through the internet or on digital device.
SERPs meaning
(Search Engine Results Page)
SEO meaning
Search Engine Optimization
SEM meaning
Search Engine Marketing
- bid ads to expand the search
Email marketing meaning
sending highly targeted, highly personalized, relationship-building marketing messages via email
- mailchimp or convertkit
Online Ads/Paid Media meaning
An online advertising model where advertisers bid to participate in real-time auctions in order to show their ads on a specific platform or network.
Affiliate Marketing meaning
Creating and distributing relevant and targeted material to attract and engage an audience, with the goal of driving them to a desired action
Influencers Marketing meaning
Marketing that involves collaborations or content from an influencer
Mobile marketing meaning
marketing messages, promotions, and other content delivered to on-the-go consumers through mobile phones, smartphones, tablets, and other mobile devices
Types of Digital Marketing (10)
- Copywriter
- SEO Specialist
- Graphics Artist
- Web Designer
- AD Specialist
- WEB Developer
- SMM
- Creative Director
- Paid Ads Specialist
- Digital Media Manager
List of Digital Marketing Channels (9)
- SEO
- SEM
- SMM
- Email Marketing
- Online Ads
- Aff Marketing
- Content Marketing
- Influencer marketing
- Mobile Marketing
3 Business Models
- B2B
- B2C
- C2C
B2B Meaning
Business to Business
Transact between 2 companies (e.g: LinkedIn)
B2C meaning
Business to Consumer like shopee
C2C meaning
Consumer to consumer ex: OLX
Advantages of Digital Marketing (4)
- Global Reach
- Lower Cost
- Analysis
- Retargeting
- Engage & reach
SEO
optimizing the page & content to increase web traffic (make a page appear at the top, ORGANICALLY)
SEM
- paid
- contextual marketing
- relies on keywords crucially (popular terms)
SMM
- using digital media to gain INSIGHTS (post updates, images, videos etc)
GOAL : drive engagements, clicks & conversions while bldg: BRAND LOYALTY
Why companies need it?
It helps them sell their products / services.
Free Social Listening Tools
mediatoolkit
similarweb
SMM
Social Media Marketing
- connect/network/ brand reach
- act online, what type of content do they engage and respond
- updates, images, videos
- goal: drive engagement and clicks = brand loyalty
