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REFOCUS - Digital Marketing Course > Intro to Digital Marketing > Flashcards

Intro to Digital Marketing Flashcards

1
Q

What is Digital Marketing?

A

A means of advertising and selling products to consumers through the internet or on digital device.

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2
Q

SERPs meaning

A

(Search Engine Results Page)

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3
Q

SEO meaning

A

Search Engine Optimization

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4
Q

SEM meaning

A

Search Engine Marketing

- bid ads to expand the search

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5
Q

Email marketing meaning

A

sending highly targeted, highly personalized, relationship-building marketing messages via email

  • mailchimp or convertkit
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6
Q

Online Ads/Paid Media meaning

A

An online advertising model where advertisers bid to participate in real-time auctions in order to show their ads on a specific platform or network.

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7
Q

Affiliate Marketing meaning

A

Creating and distributing relevant and targeted material to attract and engage an audience, with the goal of driving them to a desired action

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8
Q

Influencers Marketing meaning

A

Marketing that involves collaborations or content from an influencer

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9
Q

Mobile marketing meaning

A

marketing messages, promotions, and other content delivered to on-the-go consumers through mobile phones, smartphones, tablets, and other mobile devices

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10
Q

Types of Digital Marketing (10)

A
  1. Copywriter
  2. SEO Specialist
  3. Graphics Artist
  4. Web Designer
  5. AD Specialist
  6. WEB Developer
  7. SMM
  8. Creative Director
  9. Paid Ads Specialist
  10. Digital Media Manager
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11
Q

List of Digital Marketing Channels (9)

A
  1. SEO
  2. SEM
  3. SMM
  4. Email Marketing
  5. Online Ads
  6. Aff Marketing
  7. Content Marketing
  8. Influencer marketing
  9. Mobile Marketing
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12
Q

3 Business Models

A
  1. B2B
  2. B2C
  3. C2C
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13
Q

B2B Meaning

A

Business to Business

Transact between 2 companies (e.g: LinkedIn)

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14
Q

B2C meaning

A

Business to Consumer like shopee

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15
Q

C2C meaning

A

Consumer to consumer ex: OLX

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16
Q

Advantages of Digital Marketing (4)

A
  1. Global Reach
  2. Lower Cost
  3. Analysis
  4. Retargeting
  5. Engage & reach
17
Q

SEO

A

optimizing the page & content to increase web traffic (make a page appear at the top, ORGANICALLY)

18
Q

SEM

A
  • paid
  • contextual marketing
  • relies on keywords crucially (popular terms)
19
Q

SMM

A
  • using digital media to gain INSIGHTS (post updates, images, videos etc)
    GOAL : drive engagements, clicks & conversions while bldg: BRAND LOYALTY
20
Q

Why companies need it?

A

It helps them sell their products / services.

21
Q

Free Social Listening Tools

A

mediatoolkit

similarweb

22
Q

SMM

A

Social Media Marketing

  • connect/network/ brand reach
  • act online, what type of content do they engage and respond
  • updates, images, videos
  • goal: drive engagement and clicks = brand loyalty

REFOCUS - Digital Marketing Course (10 decks)

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