Research Strategies

Question 1

*Operational Definition

Answer 1

A statement of the procedures or ways in which a researcher is going to measure behaviors or qualities (ex: how happy are you from 1 to 10, 10 being very happy)

Question 2

*Naturalistic observation

Answer 2

• Describes and measures people and/or animals’ behavior systematically
• Limited by

Question 3

*what is a survey?

Answer 3

Asking people questions about their thoughts, feelings, desires, and actions and recording their answers

Question 4

*wording effects

Answer 4

The phrasing of a question might affect people’s expressed opinion. Ex: “aid to the needy” instead of “welfare

Question 5

*response bias

Answer 5

when a participant provides a response that does not reflect their true thoughts, feelings, or behavior.

Question 6

*random sampling

Answer 6

Every person in the total group has an equal chance of being included in the sample group

Question 7

*Random assignment?

Answer 7

Participants have an equal chance of being in very experimental group

Question 8

What are the 3 measures of central tendency?

Answer 8

mean
median
mode

Question 9

*mean

Answer 9

average of all scores

Question 10

*median

Answer 10

the middle score

Question 11

*mode

Answer 11

occurring most frequently

Question 12

*statistical significance

Answer 12

Probability that results are due to chance