Research Methods - Types Of Research Flashcards
1
Q
What is PRIMARY data?
A
Data collected 1st hand by the researcher.
Typically through methods such as interviews and questionnaires.
2
Q
What is SECONDARY data?
A
Data that already exists.
Can gather and analyse but which has already been generated.
EG- official statistics
3
Q
What is QUALITATIVE?
A
Data that is expressed in textual form, made of rich descriptions regarding social life.
4
Q
What is QUANTITATIVE?
A
Data expressed in numerical form, useful for establishing patterns and trends.
