Research Methods - Types Of Research

Question 1

What is PRIMARY data?

Answer 1

Data collected 1st hand by the researcher.

Typically through methods such as interviews and questionnaires.

Question 2

What is SECONDARY data?

Answer 2

Data that already exists.
Can gather and analyse but which has already been generated.
EG- official statistics

Question 3

What is QUALITATIVE?

Answer 3

Data that is expressed in textual form, made of rich descriptions regarding social life.

Question 4

What is QUANTITATIVE?

Answer 4

Data expressed in numerical form, useful for establishing patterns and trends.