Research Methods - Main Key Concepts Flashcards
1
Q
What is VALIDITY?
A
How accurately does the research reflect the social reality of the topic
2
Q
What is RELIABILITY?
A
How easily the method can be replicated
3
Q
What is REPRESENTATIVENESS?
A
How accurately the sample reflect the characteristics of the target population.
4
Q
What is GENERALISABILITY?
A
The ability to apply findings to the target population.
5
Q
Who are POSITIVISTS?
A
Those that prefer scientific, numerical, objective data which can establish patterns and trends
6
Q
Who are INTERPRETIVISTS?
A
Those who prefer in-depth, descriptive, subjective data. Can establish meanings, feelings and opinions.
