RESEARCH METHODS - Experimental research: qualitative and quantitative data Flashcards

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1
Q

What is qualitative data good for studying?

A

Studying topics as a whole

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2
Q

2 advantages of qualitative data?

A

Researcher can interact with participants

Open ended interviews - flexibility and clarification

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3
Q

4 disadvantages of qualitative data?

A

Less scientific
Researcher bias
Data more difficult to interpret
Participants react according to what is expected

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4
Q

What is quantitative data good for studying?

A

Studying specific areas of behaviour etc.

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5
Q

3 advantages of quantitative data?

A

Controlled conditions - less extraneous variables
Data easier to interpret
Procedures designed to hide real purpose

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6
Q

2 disadvantages of quantitative data?

A
Less flexible (and no clarifying) questions.
Responses not as detailed as qualitative
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