RESEARCH METHODS - Experimental research: qualitative and quantitative data Flashcards
1
Q
What is qualitative data good for studying?
A
Studying topics as a whole
2
Q
2 advantages of qualitative data?
A
Researcher can interact with participants
Open ended interviews - flexibility and clarification
3
Q
4 disadvantages of qualitative data?
A
Less scientific
Researcher bias
Data more difficult to interpret
Participants react according to what is expected
4
Q
What is quantitative data good for studying?
A
Studying specific areas of behaviour etc.
5
Q
3 advantages of quantitative data?
A
Controlled conditions - less extraneous variables
Data easier to interpret
Procedures designed to hide real purpose
6
Q
2 disadvantages of quantitative data?
A
Less flexible (and no clarifying) questions. Responses not as detailed as qualitative