ATTITUDES: Factors influencing the consistency between attitudes and behaviour

Question 1

What are the four factors influencing the consistency between attitudes and behaviours?

Answer 1

Strength of the attitude, accessibility of the attitude, social context of the attitude and perceived control over the behaviour

Question 2

The stronger the attitude, the more likely it is to … and …?

Answer 2

predict the behaviour and the more confident they are in thinking that their attitude is right

Question 3

Define: accessibility of the attitude

Answer 3

Easily comes to mind; is usually thought about, well known and stored in memory ready for use

Question 4

How is accessibility of the attitude measured?

Answer 4

By how quickly it comes to mind

Question 5

The more accessible, the more likely …. ?

Answer 5

The behaviour and the attitude will be consistent

Question 6

Define: social context

Answer 6

social setting in which an attitude is or isn’t exercised

Question 7

Example of social context of the attitude?

Answer 7

Hating on a teacher (cough cough) but sucking up in class

Question 8

Define: perceived control over the behaviour

Answer 8

Belief that they are free to perform or not perform a behaviour that is linked to an attitude and a belief that they can actually perform the behaviour

Question 9

if a person does not have perceived control over the behaviour, then …

Answer 9

they are unlikely to try to implement the behaviour.