ATTITUDES: Tri-component model of attitudes Flashcards
Define: attitude
an evaluation a person makes about an object, person, group, event or issue.
Fill in the blanks:
Evaluations may be ___________, _________ or ________
Evaluations must be relatively ___________ and ________ to be considered an attitude
positive, neutral or negative
consistent and lasting
What does the tri-component model of attitudes describe?
How attitudes are formed and changed.
What are the three components of the tri-component model of attitudes?
Affective component, behavioural component and cognitive component
Define: affective component
emotional reactions or feelings an individual has towards an object, person, group, event or issue.
Define: behavioural component
How an attitude is (or will be) expressed through our actions
Name 2 criticisms of the tri-component model of attitudes
Not all 3 components are consistent (usually behaviour and sometimes affective)
Behaviour does not necessarily reflect attitudes
Some psychologists believe attitudes should only have __________ and __________ components
affective and cognitive
Outline La Piere’s research (1934)
Aim was to see if racist attitudes matched racist behaviour
For two years, he travelled around America with a Chinese couple. They went to 184 restaurants, expecting racist behaviour but it was “good” overall and were only kicked out once.
Sent a questionnaire to all restaurants they visited, asking whether they’d let Chinese people into their establishment
50% replied, only one said yes.
Concluded that attitudes do not affect behaviour.
2 criticisms of La Piere’s research?
White person accompanied them
Different employees may have filled the questionaires
