Research Methods📚 Flashcards
1
Q
Laboratory experiment
A
P - small sample E - lack of consent R - can be replicated V - gives a true picture R - not representative T - positivists ✅
2
Q
Field experiment
A
P - time consuming
large sample
E - consent is needed
R - may not be replicated
V - may not give a true picture
R - representative
T - interpretivists ✅
3
Q
Secondary Research
A
Research done previously by someone else making it second hand information
4
Q
Primary Research
A
Research done by yourself making it first hand information
5
Q
Examples of PRIMARY RESEARCH
A
Experiments Interviews Observations Questionnaires Surveys
6
Q
Examples of SECONDARY RESEARCH
A
Newspapers Books Internet websites Blogs Videos Magazines Official statistics Documents
7
Q
Practical
A
time
money
access
personal skills/characteristics
8
Q
Ethical
A
informed consent
confidentiality
physical/emotional harm
9
Q
Reliable
A
can it be replicated
10
Q
Validity
A
does it give a true picture
bias
Hawthorne effect
11
Q
Representative
A
can generalisations be made
big sample size ✔
12
Q
Theoretical perspective
A
Interpretivists = qualitative data
- interactionists
Positivists = quantitative data
- structuralists
