Research Methods Flashcards

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1
Q

experiment (6)

A
  • carefully designed situation in which the researcher studies the impact of certain variables and subjects’ attitudes or behaviours
  • experimental group: exposed to the independent variable to study it’s effects on them
  • control group: not exposed to the independent variable
  • laboratory: subjects are studied in a closed setting
  • natural: real life occurrences that provide researchers with “living laboratories”
  • field experiment: researchers might stage events in a natural setting
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2
Q

surveys (4)

A
  • number of respondents are asked identical questions through a systematic questionnaire or interviews
  • asked to answer questions about heir attitudes, opinions, or behaviour
  • make it possible to study things that are not directly observable (peoples attitudes and beliefs) and to describe a population too large to study
  • could be collected through self-administered questionnaires, personal interviews, and/or telephone surveys
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3
Q

field research (5)

A
  • study of social life in its natural setting observing and interviewing people where they live, work, and play
  • before conducting filed research, researchers must decide:
    a) how to approach the target
    b) whether to identify themselves as researchers
    c) whether to participate in the events they are observing
  • complete observation: the researcher systematically observes a social process but does not take part in it
  • participant observation: collecting systematic observations while being part of the activities of the group they’re studying
  • most participant observation research takes the form of a: case study, or in-depth, multifaceted investigation of a single event, person, or social grouping
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4
Q

secondary analysis (3)

A
  • researchers use existing material and analyze data originally collected by others
  • existing data includes: public records, official reports of organizations of government agencies, and surveys conducted by researchers in universities and private corporations
  • content analysis: systematic examination of cultural artifacts or various forms of communication to extract data and draw conclusions about social life
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