Research Methods Flashcards
what are 3 facts about case studies?
- non experimental
- cannot establish cause and effect
- confounding variables
define case study.
A case study involves the detailed study of a single individual or a small group of people.
What does qualitative data provide?
A rich and detailed insight.
What is triangulisation?
The use of multiple research methods.
As a strength what level of validity do case studies have ?
High validity
A strength of case studies to do with ethics.
They allow researchers to study things that they couldn’t normally ethically
A limitation of case studies to do with the researcher?
Researcher bias
A limitation of case studies to do with control/ cause and effect?
- cannot establish cause and effect
- lack of control
Define longitudinal study.
Studies following a group or individual over an extended period of time
Strength and weakness of a longitudinal study?
+ allow to look at change over time
- participants may drop out which can lead to small smaple sizes.
What is observational research?
A researcher will simply observe behaviour, and look for patterns etc.
What is naturalistic observation?
- Observing behaviour in natural setting
- no attempt to influence the situation
- used when unethical to do a lab study
Strength and weakness of naturalistic observation ?
+ high levels of ecological validity
+ participants are less likely to be affected by demand characteristics
- little control of extraneous variables
- can not replicate
What is controlled observation ?
Observation taking place in a controlled setting e.g. behind a one way mirror.
Name a strength and a weakness of controlled observation?
+ less risk of EVs effecting behaviour
-the setting is artificial low ecological validity