Research Methods (1)

Question 1

What is quantitative data?

Answer 1

Quantitative data is data involving stats and numbers

Question 2

What is qualitative data?

Answer 2

Qualitative data is based on opinions and observations

Question 3

What are the self-report methods?

Answer 3

• Social desirability
• Validity
• Reliability
• Demand characteristics

Question 4

Define Demand characteristics

Answer 4

Demand characteristics - behaviour due to expectations and situations - as a student being quiet in class against laughing at pantomime

Question 5

Define Reliability

Answer 5

Reliability - consistency of measurements - an interview that is the same for all participants

Question 6

Define Validity

Answer 6

Validity - are you testing what you think your testing - are the answers legit

Question 7

Define Social desirability

Answer 7

Social desirability - responding to questions in a way that presents you to be as good as you can be (e.g if your asked how often you exercise)

Question 8

What are the types of questions in surveys?

Answer 8

• Closed questions
• Open questions
• Contingent questions
• Likert scales
• Structured interview
• Semi-structured interview

Question 9

What are closed questions?

Answer 9

Closed questions - set answers to choose from - a fixed number of possible answers (must write yes or no in exam)

Question 10

What are open questions?

Answer 10

Open questions - participants write whatever

Question 11

What are Contingent questions?

Answer 11

Contingent questions - a question that is answered only if the respondent gives a particular response to a previous question.

Question 12

What are Likert scales?

Answer 12

Likert scales - scale of 1-10

Question 13

What is a structured interview?

Answer 13

Structured interview - questions standardised

Question 14

What is an unstructured interview?

Answer 14

Unstructured interview - questions unstandardised - not decided in advance