research meathods Flashcards
what is the key to research?
systematic and controlled research strategies
What does the scientific method examine?
knowledge
*knowledge is a moving target and is constantly changing
*ideas and theories are put to the test
empiricism
the belief that accurate knowledge can be acquired through observation
scietific method
a set of principles about the appropriate relationship between ideas and evidence
theory
a hypothetical explanation of a natural phenomena
final step
Ex. alcohol intoxication impairs driving skills
what is the rule of parsimony? what does it apply to?
it means to keep it simple and
expand and get more complicated later on
applied to theories
hypothesis
a falsifiable predicition made by a theory
*should be proven wrong otherwise it is NOT science
Ex. preople who are intoxicated will show less motor coordination
4 main goals of the scientific method
- description (what happens)
- predicition (when it happens)
- causal control (what causes it to happen)
- explanation (why it happens)
what is the most complicated task in the scientific meathod?
getting data
*complex human targets make getting data hard because one must decide how to operationally define, gather data, and assess
Example: measuring seconds a person can balancing on 1 leg while drinking
What are the types of studies/ data collection methods in pysch research?
- descriptive research methods
- correlation methods
- experimental methods
what are the types of descriptive research methods?
- case studies
- naturalistic observation
- surveys
what is a case study?
careful description based on repeated observations
examine individual lives
Ex. Freud, Sacks, and clinical studies
Sacks cases helped understand neuropsychology
an unquiet mind helps explore bipolar disorder
*cannot always generalize- only know one person’s experience, large groups are washed out amid views of some individuals
what is a naturalistic observation? what is an example?
ethnology researches - understanding people within culture and observing them in their natural setting
they have “ecological validity”
Ex. under what circumstances will people help others? when do people do bad things?
with a drugged drink people did not do anything - then as an observation people try to find out cognitive reasons for why/ why this doesn’t happen
what bias exist in naturalistic observation?
no bias- people/ subjects behave the same way they normally would have in their normal setting
it is a technique for gathering scientific info by unobtrusively observing people in natural environments
*however, in some studies it is not always unobtrusice
ex. Jane Goodall
What are the descriptive research data collection methods?
- observing
- asking through surveys and interviews
- case studies for examining individual lives
- observing what we cannot ask or observe directly - response performance measures stimulus processing and body and brain activity can be directly measured
what are demand characteristics?
those aspects of an observational setting that cause people to behave as they think they should
**can impair the way we act and can negatively effect results
what is an observer bias?
expectations that can influence observations and influence perceptions of reality
what is the hawthorne effect?
designed to observe people who worked at factories and see how lighting affects productivity
BUT workers wroked harder the entire time because they were being observed
*can’t sort out factors and truths because of demand characteristics
response performance - what can researchers measure to measure stimulus processing?
- reaction time (how fast)
- response accuracy
- stimulus judgements
*NOT relying on self-report
Ex. color test - reaction time and accuracy will slow slightly - interference (cognitively processing info differently)
*pyschos don’t slow reaction time
What does a PET (Positron Emission Tomography) measure?
scans blood flow in the subject’s brain under different conditions - sees what is activated
What does an MRI (magnetic resonance imaging) measure?
provides very high quality images of intact human brains
static image to look at the structure of the brain and helps find out info if needed
What does an FMRI (functional magnetic resonance imaging) measure?
different parts of brain light up for certain activities
therefore we can see how we respond to stimuli
*pyschos show no disgust when shown violence, instead language portion of brain lights up
*munks also have different parts that light up (different parts of brain are activated)
What was the Diallo case?
west african man matches description for a wanted parist
man reached for wallet in his pocket when they told him to freeze (he was unarmed)
shot and killed - prejudice biases
In Diallo case - racism played a role in shooting. What part of the brain is activiated? how do we know?
Fmri scan shows for some subjects unfamiliar black faces AMYGDALA is activated
amygdala is the fear/threat center of the brain
*however fmri data does not apply to all (use IAT)
What is IAT?
implicit attitude (association) test
indirectly assess how people associate postivie/negative words with certain people
negative attitudes on IAT more likely to show activated amygdala with unfamiliar black faces
Ex. work/male and female/family test to test how women fit in work place and african american/bad and american/good test to test racism
What is IAT useful for (traning purposes?)
police officers
can change police training to address implicit attitudes that can contribute to negative response to blacks
can retrain officers to reduce tendency
Ex. implicit pairing of black faces with gun and white faces with wrench
What are the main issues with the scientific method and implementing research?
how to measure?
who to sample?
how to avoid measurement bias?
how to avoid sampling bias?
what are 2 important types of measurement bias?
sampling bias - shouldn’t generalize people in a group
expectancy bias - shouldn’t rely on expectancy (leads to distorion of research)
What are some examples of sampling bias?
hawthorne effect
oprah survey about cheating on husbands - who would send their info to this survey, who are the readers?
males only for drugs for genders
college students
How can you minimize the effects of sampling bias?
- random sampling (example: calling random people from the telephone book - represents population)
- representative populations
*generalization targets must be carefully specified - interferences should be qualified based on the sample employed
* in researches want people who are randomly selected, randomly assigned, and representing the population to which researchers want to generalize
what is an expectancy bias?
systematic error resulting from…
- observers or experimenter expectancies
- subject or research respondent expectancies
what are observer/ experimenter expectancy effects?
when the person collecting the data is aware of the research hypothesis and the experimental condition in which the subjects are placed
data collection can therefore be biased
Ex. animal experiment with rats - people who thought their rats were smarter thought their rats went faster (results based on expectancies) HOWEVER both groups had average rats
What does subject expectancy effect?
subjects attempt to understand the research they are involved with…
so they develop a hypothesis and their beliefs invariably influence their performance
**expectancy influences outcome
How can you control observer AND subject expectancies within experiments?
both must be eliminated for MAXIMAL validity
blind experiments (don’t know desired outcomes, no expectations!)
blind subjects
double blind (controlling observer and participant expectancy effects so no one knows)
How can blind experiments be successful?
train experimenters to be consistent
give subjects explicit instructions to “guide” expectancies and to get everyone on the same page so everyone has the same info
add extra control groups and compare opposing expectancies
*control group is NOT exposed to conditions but come into labs to check (so no biases form)
*placebo
How was the anger video accurate in its research?
random assignment of people
essays were controlled - not their personal essays, all given the same response
measure anger through blasting white noise - objective
RESULTS: saw difference in groups and had an independent variable that changed aggression (punching bag)
*problem in the real world is that situations are hard to define