research into minority influence - Moscovici + eval

Question 1

Moscovici (1969) summary

Answer 1

• colour perception task
  consistent (all slides) 8.2%
  inconsistent (24 green / 12 blue) 1.25%

Question 2

Eval for Moscovici

Answer 2

Ethics = Deception and lack of informed consent

population validity = bias sample

Ecological validity = trivial exercise

Question 3

supporting research (Atkinson et al 1990)

Answer 3

students discuss gay rights
4 summaries focused on 1 view
1 summary focused on the other
Maj view favoured
privately expressed minority view - conformed - compliance

internalised minority

Question 4

supporting research
(Moscovici / Nemeth)

Answer 4

1 group inflexible - less likely to influence

other flexible - more likely to influence

Question 5

weakness

Answer 5

supporting research lacks external validity
- lacks generalisability - ecological validity - ethical issues

Question 6

weakening research Mackie (1987)

Answer 6

-false consensus theory - thinking others have similar opinion
- maj disagrees = pay closer attention to their argument
- less concerned with maj

Question 7

Mass and Clark (1984)

Answer 7

influenced by those similar to us