Processes of social change - content Flashcards
1
Q
what are the main stages of social change
A
- attention
- consistency
- deeper processing
- augmentation
- snowball effect
- social cryptoamnesia
2
Q
what is attention
A
- draws attentions using proof
- exposes minority view
3
Q
what is consistency
A
- minority consistent views
- taken more seriously
4
Q
what is deeper processing
A
- challenged status quo
- inspires maj
5
Q
what is augmentation
A
- suffer for their cause
- taken seriously
- often risk death / imprisonment
6
Q
what is the snowball effect
A
- message spread
- slowly becomes norm
7
Q
what is cryptoamnesia
A
when minority becomes the majority and people cant remember when the minority was the majority
