research into minority influence - content

Question 1

who researched minority influence 1969

Answer 1

Moscovici (1969)

Question 2

what is minority influence (majority)

Answer 2

pressures minority to conform

Question 3

what is minority influence

Answer 3

minority group challenged established majority - persuades / changed mind of majority group

Question 4

what does the minority need to be to be convincing

Answer 4

• consistent
• committed
• flexible

Question 5

consistency

Answer 5

consistency increases = interest increases
synchronic - Majority all agree
diachronic - say the same thing for a while

Question 6

commitment

Answer 6

engage in extreme activity - draw attention
risks
augmentation principle

Question 7

flexibility

Answer 7

Nemeth (1986)
jury
consistency + flexibility needs to be balanced