Conformity

Question 1

Definition of conformity

Answer 1

when someone changes their
- behaviour
- attitudes
due to a real or imagined social pressure

Question 2

what are 3 types of conformity

Answer 2

Internalisation
Identification
Compliance

Question 3

What is internalisation

Answer 3

deepest level
genuinely accepts group norms
permanent change in behaviour

Question 4

What is identification

Answer 4

half level
conform to the idea due to valuing an aspect of the group, open to it.
public opinion may change yet not privately

Question 5

What is compliance

Answer 5

shallowest level
group norms aren’t really accepted
only changed when within the group
not privately

Question 6

what did Deutsch and Gerard (1955) come up with

Answer 6

there are two reasons why people conform
NSI
ISI

Question 7

what does NSI stand for

Answer 7

normative social influence

Question 8

what does ISI stand for

Answer 8

informative social influence

Question 9

what is NSI

Answer 9

the need to be liked

Question 10

why do you conform in NSI

Answer 10

to socially accepted norms so you aren’t socially rejected

Question 11

what process is NSI

Answer 11

emotional

Question 12

what type of conformity is NSI

Answer 12

Compliance

Question 13

what situations is NSI most common

Answer 13

with strangers
stressful situations
greater social support needed

Question 14

what is ISI

Answer 14

the need to be right

Question 15

why do you conform in ISI

Answer 15

a fear that you are wrong and possess the wrong information in relation to others.

Question 16

what process is ISI

Answer 16

Cognitive

Question 17

What type of conformity is ISI

Answer 17

Internalised

Question 18

what situations is ISI most common

Answer 18

New situations
crisis situations
ambiguous situations

Question 19

Asch (1951) aims

Answer 19

investigate the extent in which social pressure from a large group could make an individual conform

Question 20

Asch (1951) procedure

Answer 20

50 male students - college USA
vision test
7 confederates - answered wrong Q 12/18 times
participants observed (conforms?)

Question 21

Asch (1951) findings

Answer 21

32% conformed every single time
75% at least once
25% didn’t conform once
1/3 avg

Question 22

Asch (1951) conclusion

Answer 22

NSI / ISI

Question 23

Asch variation - group size procedure

Answer 23

confederates ranged 1-15

Question 24

Asch variation - group size findings

Answer 24

curvilinear relationship between group size + conformity
too low 2 c = 12%
too high 15 = low (more suspicious)

Question 25

Asch variation - unanimity procedure

Answer 25

1 dissenter
disagreed with confederates
answering right / wrong but always different

Question 26

Asch variation - unanimity findings

Answer 26

dissenter correct = 5%
dissenter incorrect = 9%

Question 27

Asch variation - task difficulty

Answer 27

when task was harder / more ambiguous
conformity was due to ISI rather than NSI

Question 28

Zimbardo (1971) aims

Answer 28

how people conformed to social roles
how it affected their behaviour

Question 29

Zimbardo (1971) procedure

Answer 29

IV = random allocation of role (g/p)
DV = the resulting behaviour of both
observational - using video + audiotape + covert / overt
participants answered a questionnaire before hand
simulated prison

Question 30

how was Zimbardo’s sample collected

Answer 30

a newspaper ad (24 collected) $15 a day

Question 31

Zimbardo (1971) findings

Answer 31

encounters were hostile and insulting / dehumanising
sleep deprivation, ritual humiliation, forced exercise
prisoners were obedient and institutionalised

Question 32

Zimbardo (1971) stats

Answer 32

30% cruel and tough
50% tough but fair
20% good guards

Question 33

Zimbardo (1971) conclusion

Answer 33

extremely high level of conformity was observed in both
situational not dispositional
guards enjoyed power
pathological prisoner syndrome developed - loss of identity -became passive

Question 34

what is pathological prisoner syndrome

Answer 34

loss of identity - dependency on guards - passive due to emasculation