Research Design & Analysis Exam 2 Flashcards
self-report measure
operationalizes a variable by recording people’s answers to questions about themselves in a questionnaire
observational measure
operationalizes a variable by recording observable behaviors or physical traces of behaviors
physiological measure
operationalizes a variable by recording biological data such as brain activity, hormone levels, etc.
quantitative data
data that is collected numerically or intended to be coded numerically
categorical variable
scale is assessed in categories (sex, race, gender, etc.)
ordinal variables
variables measured in ranks
test-retest reliability
a participant will get pretty much the same score each time they are measured with it
continuous scales
equal distance between each scale position
interrater reliability
consistent scores are obtained no matter who measures the variable
internal reliability
a participant gives a consistent pattern of answers, no matter how the researcher phrases the question
correlation coefficient
direction (position/negative sign) associated with the number
-strength (the number)
face validity
it looks like what you want to measure
content validity
the measure contains all the parts that your theory says it should contain
criterion validity
evaluate whether the measure under consideration correlates with behavioral outcomes we expect
convergent validity
the measure correlates with the other, and establishes measures designed to the same or similar constructs
why conduct surveys?
-to study relationships between/among variables
-provides a methodology for asking people to tell about themselves
discrimination validity
the measure does not correlate with the other, establishes measures designed to the same or similar constructs
questionnaires
-personal admin to groups or students
-mail surveys
-internet surveys
interviews
-face to face interviews
-telephone interviews
-focus group interviews
response set
a type of shortcut people can take when answering survey questions
acquiescence
when people say yes to every item instead of carefully thinking about each one
fence sitting
playing it safe by answering in the middle of the scale, especially for controversial studies
naturalistic observation
-observation in natural setting
-no attempt to intervene or change situation
observer effects
when participants confirm observer expectations
how to prevent observer bias?
-train observers well
-provide clear rating instructions
-multiple observers