research and development Flashcards
definition
a systematic investigation or experimentation involving innovation or technical risk. the outcome of which is new knowledge with or without specific practical application or new or improved products, processes, materials, devices or services
characteristics
significant financial investment about the product and scientific aspect as opposed to market research which is more about people.
vital for an industries success to continually power along competitively in the market
can involve testing of new and improved materials, development of new tech for processes, systems, production equipment and finished etc
advantages or r and d
- determine where change is necessary
- adapt to a new way of doing things
- improve what they already know and do
r+d in design
- develop and improve designs to better suit the end users needs and wants
- more effective use of cad to achieve successful innovation results leading to product manufacture
- innovative design that can involve exploitation of a new market opportunity
r +d in manufacture
- new and more efficient use of tech is trialled and developed
- research of new types of manufacturing processes such as laser and rapid 3d prototyping
- developing new or existing materials or searching a broader range of materials they could potentially use from various sources
- material testing in ways that increase their overall potential
importance
in order to stay competitive and keep up with the ever changing global situation. in order to generate new business opportunities and new well paid jobs. aus gov supports throuh direct funding eg csiro and tax concessions
to gain competitive advantage with products in a global market to create wealth and employment