Product Development Process Flashcards
Stages
Identify a need and defining the product concept Product design, planning and prototype Production and distribution Retail and consumer use Product Evaluation and modification
Market research runs throughout every stage research analysis and review
Identify a need and defining the product concept
Designers, manufacturers and end users
Market research determines the needs for the end user. How does it function, what types of tech is needed, what style will appeal to the end users. It helps to find gaps in the market which are not already being filled
Product design, planning and prototype
Designers, those involved with manufacture such as engineers, and establishment of costs, company directors are also advised and consulted. Finance is sought
- market research provides info about how a products design is received by the end user to determine if an aspect or aspects of the planning phase need to be modified to improve the product
Production and distribution
Those involved with production, supplying of materials, company contractors and subcontractors, transportation, distribution, quality control, managers, company directors and sales and marketing
- market research enables companies to determine the most suitable and cost effective production processes and best people for the job. Companies can source suitable materials and establish best transport and distribution menthols according to type quantity or location
Quality control methods can be modified and sales and marketing can better develop strategies to target end users.
- visiting factories and getting product samples made
- analysing sources and methods
retail and consumer use
Retailers end users market researchers
Look at sales data, buyers are looking at trends and past sales
Market researchers can implement studies that look at the way end users use the product. Retailers and end users can provide feedback
Product evaluation and modification
Designers, manufactureres, those involved in finance and market researchers
- market research can use and apply evaluative info to improve and modify a product or a range of products within a stage or step of a he product development process
Product development process
What is it : explains how an idea or concept becomes a product ready for sale in mass production! Not one offf. It’s not the design process. Manufacturing is just one stage of the pdp
No set number of stages depends on the product outsourcing etc
Design and innovation
Required to maintain sales
Market research
Important as it stays in touch with what people want or where and what they are prepared to pay for. Will be done throughout as often by a special team
