Relationships, connections, meaning and representation

Question 1

Explain the process of re-imaging

Answer 1

Disassociates negative pre-existing perceptions of a place

Aims to attract new investment and tourism

Question 2

Explain the process of rebranding

Answer 2

The way in which a place is rebranded and marketed so it gains a new identity
May involve both re-imaging and regeneration

Question 3

Explain the process of regeneration

Answer 3

Long term redevelopment program

Aims to reverse urban decline and create a sustainable community

Question 4

What is place marketing

Answer 4

Marketing or PR companies are employed to improve the positive perception of a place

Question 5

Name the place marketing strategies seen in Weston-Super-Mare

Answer 5

• advertisement campaigns
• official logo and website
• Winter Wonderland

Question 6

What is a corporate body

Answer 6

An organisation or group of people who have an interest in a place
Often aim to manipulate the perception of a place to make it as good as possible

Question 7

Define meaning

Answer 7

Individual or collective perception of a place

Question 8

Define representation

Answer 8

How a place is perceived by society, this varies between individuals and communities

Question 9

**How was Birmingham effected by the industrial revolution?

Answer 9

Large scale rural to urban migration

Question 10

Birminghams purpose - past and present:

Answer 10

• Past; focal trading point, market place

- Present; major shopping centre

Question 11

How have new connections influenced the character of Birmingham?

Answer 11

***Student city - 82,000 students over 8 universities

Question 11

How have new connections influenced the character of Birmingham?

Answer 11

***Student city - 82,000 students over 8 universities

Question 12

How has Devonport, Plymouth changed?

Answer 12

Originally a naval dockland
After WW1 the Navy requisitioned Devonport for storage - enclosing it with a wall
Naval jobs declined - leading to social and economic problems
From 2001-2011 it benefitted from the ‘New Deals for Communities’ - addressing problems with crime, housing and education

Question 13

What are agents of change?

Answer 13

Governments
Corporate bodies
Communities and local groups

Question 14

How do corporate bodies manipulate perceptions of a place”

Answer 14

Slogans, adverts and brochures to advertise the new place meaning