Recitation Community Relations Flashcards
Note: Communities, like those in cities and towns, are crucial for a company’s success. They share common values such as safety, clean environments, and job opportunities. Despite government approvals, communities have the power to influence and even overturn decisions made by large businesses. This highlights their significant role in shaping local corporate activities.
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Note: the psychological contract, which defines expectations and values between employees and employers, also extends beyond the company itself to include communities connected to the brand. Just as companies strive to meet the needs and expectations of their employees and customers, they are also expected to engage positively with the broader communities where they operate. This relationship aims to create mutual value and respect, fostering a beneficial environment for all involved parties.
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involves promoting the causes that companies support through various media channels like print, television, radio, and the Internet. By focusing on these causes, companies encourage people to take action and support them. This approach not only promotes the cause itself but also helps build positive associations between the cause and the company’s brand in people’s minds.
Social Marketing
aims to influence consumer behavior indirectly by linking the purchase of a product or service to a charitable cause. This can involve donating a portion of sales proceeds from specific products or promoting the cause alongside the product’s marketing efforts. The goal is to encourage consumers to support the cause by making a purchase, thereby benefiting both the cause and the business involved.
Cause Marketing
Strategies for community relations
- Create sustainable community links
- know the needs of the people
- Aim to improve the community
To build sustainable community links, it’s important to think long-term. Establishing meaningful connections with the community requires consistent effort and commitment to build trust over time. Maintaining an ongoing relationship with the community is crucial for the company’s growth and for fostering opportunities for partnerships with local government and media. This approach helps create a supportive environment where both the company and the community can thrive together.
Create sustainable community links
Understanding the needs of the community strengthens the relationship between the company and its local environment. By engaging closely with people, the company gains valuable insights and perspectives that are crucial for anticipating future trends and potential challenges. This immersion helps the company become more responsive and supportive, building a deeper connection with the community over time.
Know the needs of the people
Aiming to enhance the community is crucial for any company operating within it. The company’s actions can have significant impacts on the community’s way of life and overall quality of life
Aim to improve the community
Different kinds of Community
- Fence Line
- Site
- Interest
- Impact
- Employee
- Cyber
are those living in close proximity to a company’s operations, often experiencing the first and most direct impacts of its activities. It’s crucial for the company to prioritize these communities, considering their immediate exposure to the company’s operations and ensuring their well-being and safety are safeguarded.
Fence Line Community
refers to the town or city where a company operates. These communities are vital pillars around the company because local governments have the authority to permit or prohibit company operations based on the interests of the residents they represent. Thus, maintaining positive relations with the site community is crucial for the company’s ongoing operations and reputation.
Site Community
consist of individuals who share common goals or interests. These communities unite around specific advocacies or causes, adhering to shared norms and values that define their collective goals and pursuits.
Interest Community
are those that, despite being outside the immediate geographic vicinity of a company, are still influenced by its operations. These communities experience the effects—positive or negative—of the company’s activities, even if they are not directly neighboring its facilities.
these communities can be located in different areas or regions, but they still experience the impacts of the company’s actions, such as economic effects, environmental changes, or social influences.
Impact Community
refers to the groups or neighborhoods where employees reside. Ensuring the welfare of employees and fostering positive relationships with their communities is essential for their well-being and overall satisfaction.
Employee Community
refers to a rapidly growing virtual community comprised of internet users who engage with brands through platforms like social media and other online channels. This community plays a significant role in modern marketing and customer engagement strategies, influencing brand perception and customer relationships in the digital realm.
Cyber Community
