Recap 11 Flashcards
What are people’s perceptions of places are all about?
Personal opinions.
Why does this presents a problem?
This presents a problem, how can we accurately measure people’s attitudes, which are subjective (i.e. personal opinions) and not objective (i.e. based on fact)?
How do house prices help measure perception of a place?
The price paid reflects the desire of someone to live in a particular house in a particular area so, house prices in an area are a fairly accurate reflection of people’s perceptions of that area.
How can Spearman’s Rank be used to help measure perception?
Spearman’s rank is used to rank different areas in a range of statistics like house prices.
Several geographers and polling companies have investigated what affects people’s attitudes about where they live. What do the IPSOS-MORI do?
Ipsos-MORI is a large polling company; it publishes opinion polls at election time, but usually it carries out commissioned surveys about all aspects of human behaviour
Why is it worth carrying out your own versions of IPSOS-MORI studies, a process known as replicating?
Surveys which replicate others are useful; the methods have already been established, and your own findings can then be compared with national patterns.
What can a large sample enable you to identify?
The drivers (key factors that drive whether or not people like the area in which they live).
An Environmental Quality Survey can be used to measure people’s feelings about the environment. What is it?
An nvironmental Quality Survey is used to measure people’s feelings about the environment
Another way of investigating a place is to look at it through different media. Give examples.
Music, painting, poetry and literature
Artists of whatever genre are usually very perceptive people. It is highly unlikely that they view a place objectively. However, what can they provide?
They can provide insights into the meaning and image of a place and can expand the view given by statistics about representations of places.
Give examples of the contrasting media surrounding Berkhamsted.
Music, e.g. The Specials’ ‘Ghost Town’
Film, e.g. East is East, a portrayal of a community in Salford
Evaluate the use of media to provide the image of a place.
Media is one of the biggest drivers to creating an image of a place. It can be both positve and negative.
Most change is a mixed blessing. There are those who welcome it and those who dislike it. Because of this inescapable fact, change can readily become the generator of what?
Change can become a generator of tension and conflict
Fairly or unfairly, all places have an image which they project and this shapes people’s perceptions of the place as either positive or negative. This image can also have an effect on people in the place. Why may their identity may be affected?
Because they perceive they are living in an area that has a positive or negative image.
How have the UK Government has attempted to measure ‘national wellbeing’?
By conducting a survey asking people how they feel about their lives.
