reasons for staying small

Question 1

reasons

Answer 1

• add personalised customer experience
• owners preference - doesnt want additional stress
• more flexible and can react quicker to changes in market and tech
• management can make decisions quickly without hving it take long to reach everyone
• lower costs
• low barriers to entry

Question 2

how can a small business survive in a competitive marker with large businesses

Answer 2

• having a usp or differentiating product/service
  flexibility to customer needs - can adapt orders for customers even if production started, adapt to special requests
• offering high quality customer service - know customers better, personal touch, build relations
• e-commerce - makes it harder for customers to distinguish between small and large businesses