Quiz 3 Flashcards
PR
Employee Relations
building relationships between management and personnel at an organization
why are employee relations important?
- improve employee performance
- authenticity of management
- clear communication
- happy employee = productive employee
- productive employees –> org. goal achieved
- recruiting/maintaining reputation
public segmentation - uni example
management, non management staff, faculty, student workers
research questions
- do NOT use leading questions
- ask questions about the credibility of management, relationships with colleagues, or attraction of new opportunities (work life balance)
Agenda Setting Theory
media influences what issues we think about and how we think about these issues (framing)
media relations
maintaining good relationships with journalists and obtaining appropriate news coverage for your organization/client
how to maintain good media relations
- be on time
- manners matter
- don’t be too desperate
- be authentic
newsworthiness criteria
how to get media coverage and when it is appropriate
newsworthiness (real) criteria
timeliness
relevance
helpful/useful
conflict/controversy
prominence/celebrity
proximity/local
unusual
human interest
trend
media relations tools
interviews, news/press conference, op ed, online news room, news release
interviews
print, tv, radio
- research the journalist beforehand
- know the general topic (preinterview)
- prepare talking points (soundbites)
- be specific
- avoid answering hypothetical questions
- anticipate difficult questions
- control your surroundings
press conference
interview given by an organization to a group of journalists to share a newsworthy event
press release
statement issued by an organization and sent to news organizations about a newsworthy event
ANR
Audio formatted press release
VNR
Video formatted press release