Questions & Answers Pt. 7

Question 1

Why would you choose to use a Form Handler instead of a Pardot form?

Answer 1

-> A. To integrate with a third-party form
-> B. To maintain current lead flow
C. To provide protection against bots
D. To provide progressive profiling

Question 2

You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

Answer 2

A. Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
B. Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
-> C. Create a custom redirect for each pay per ad click and and select a Pardot campaign for each custom redirect
D. Create a Pardot campaign for each pay per click ad and place the tracking code on the landing page

Question 3

You have a custom redirect setup for one of your Facebook ads. You want to view how many unique clicks the redirect has. Where do you view this information?

Answer 3

-> A. Custom redirect statistics table within the content report
B. Custom redirect analyzer in the reports section
-> C. Custom redirect statistics table in the custom redirects tab
D. Custom redirect report

Question 4

You have been asked to create a form to collect leads at a trade show booth. What do you enable to ensure all the leads are captured accurately?

Answer 4

A. A completion rule on the form to add leads to a list
B. Sync to CRM in the form settings
-> C. Kiosk mode in form settings
D. Check the ‘active’ checkbox in the form settings

Question 5

You have been asked to create a list of all current customers. What list type do you select?

Answer 5

A. Segmentation rule
-> B. Dynamic list
C. A campaign
D. A prospect tag

Question 6

You have been asked to create a new Pardot user who should have the ability to export and import lists. They should also be able to edit emails and landing pages. What role do you give them?

Answer 6

A. Marketing Manager
B. Limited Admin
C. Marketing User
-> D. Custom user role

Question 7

You just returned from a trade show. You have 300 new leads that you met at the show and you want to enter them into Pardot and send them a follow up list email. How do you set this up?

Answer 7

A. Create a campaign
B. Create a list
-> C. Create both a campaign and a list for the prospects
D. Create a campaign and an automation rule

Question 8

You look at your database and notice there are a number of unassigned prospects that have not been active in the last 60 days. You have an automation rule set to assign prospects when they meet a score of 100.

What automated workflow can you create to prevent them from getting assigned?

Answer 8

A. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
B. Create a completion action based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
C. Create a segmentation rule on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
-> D. Create an automation rule based on the prospects to adjust their score to 0 if they haven’t been active in 60 days.

Question 9

You want to create a Salesforce task when a prospect submits a form and has a grade greater than B. How do you set this up?

Answer 9

A. Use a segmentation rule
-> B. Use an automation rule
C. Use a completion action
D. Use prospect tags

Question 10

You want to pull a one-time list of all the prospets in the southeast territory. What type of list to you create?
You want to pull a one-time list of all the prospets in the southeast territory. What type of list to you create?

Answer 10

A. A dynamic list
B. Prospect tags
-> C. A segmentation rule
D. A campaign

Question 11

You want to send an autoresponder email when a prospect submits a form to download an eBook. How do you set this up?

Answer 11

A. Use a segmentation rule on the form
B. Use a page action on the landing page
-> C. Use a completion action on the form
D. Use an automation rule

Question 12

You want to send sales an alert when ever a prospect fills out the ‘contact us’ form on your company website. How do you set up the alert?

Answer 12

-> A. Create a completion action on the form and select ‘notify user’ as the action
B. Create an automation rule, select the form name as the filter and ‘notify user’ as the action
C. Create an automation rule, select the form name as the filter and ‘send autoresponder email’ as the action
D. Create a completion action on the form and select ‘send autoresponder email’ as the action

Question 13

Which variable tag can be used on your layout template for landing pages? Choose 3 answers

Answer 13

-> A. %%title%%
B. %%name%%
-> C. %%description%%
D. %%form%%
-> E. %%content%%
F. %%unsubscribe%%

Question 14

If an engagement program is set to only send during business hours, how do pauses work?

Answer 14

A. Pause periods will include weekends, and emails could be sent outside of business hours.
B. Pause periods will exclude weekends, and emails could be sent outside of business hours.
C. Pause periods will exclude weekends, but emails will not be sent outside of business hours
-> D. Pause periods will include weekends, but emails will not be sent outside of business hours.

Question 15

Which activity can be used to trigger an increase or decrease in a prospect’s score? Choose 3 answers

Answer 15

A. Forwarding an email
B. Printing an email
-> C. Unsubscribing from an email
-> D. Clicking a link in an email
-> E. Opening an email

Question 16

Choose 3 ways in which a prospects score can change.

Answer 16

-> A. Manually
B. From Salesforce
C. Creating a segmentation rule
-> D. Filling out a form
E. Forwarding a Pardot Email
-> F. Completion Actions

Question 17

Do hard bounces need to be removed from lists?

Answer 17

A. Yes, or else they will continue to bounce after each email send.
-> B. No. They will automatically be removed from an email send
C. Yes, or you will go above the 10% bounce rule

Question 18

How are prospect thats have started a wait step impacted when an entire engagement program is paused?

Answer 18

A. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
-> B. They will NOT continue to progress through the wait step and once the engagement program is resumed the wait step will start where it left off.
C. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
D. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.

Question 19

How can a Prospects score be changed?

Answer 19

A. Sending an email
-> B. Completing a form
C. Viewing an image
D. Calling a sales rep

Question 20

How many times can one automation rule match an individual prospect?

Answer 20

A. It can only match a prospect 1 time
-> B. You can set the amount of times you would like it to match a prospect
C. It can match a prospect only 2 times
D. Automation rules only perform actions and do not match prospects

Question 21

What are custom roles?

Answer 21

A. Custom Roles allow you to grade prospects
B. Custom Roles allow you to add roles to specific prospects
-> C. Custom Roles allow you to provide specific abilities to a user or users.

Question 22

What are form handlers?

Answer 22

A. Form Handlers allow you to grab different information on the prospect
-> B. Form handlers allow you to use your own form but post the data to Pardot
C. They are just like regular Pardot form

Question 23

What criteria can be used to add and remove a prospect from a dynamic list? Choose 2 answers

Answer 23

-> A. Prospect Email Status
-> B. Prospect Score
C. Email Open for Individual Send
D. Webpage visit

Question 24

What do bounce codes mean?

Answer 24

-> A. Error from prospects email server
B. If they bounced away from your website
C. If they bounced from a page view

Question 25

What does not cause a prospect record to sync between Pardot and your CRM?

Answer 25

A. Updating a custom field
B. Filling out a form
-> C. Receiving or opening an email (unless this action is set to adjust prospect score).