Questions & Answers Pt. 5

Question 1

What is an example of the type of information needed to convert a visitor to a prospect in Pardot?

Answer 1

A. Company name
B. First name and last name
C. IP address
-> D. Email address

Question 2

What is displayed in the Admin Overview tab?

Answer 2

A. Contract days left
B. Account edition
C. Mailable database
-> D. Emails sent per date

Question 3

What is included when you run a render test on an email template? Choose 2 answers

Answer 3

-> A. Spam analysis
-> B. Subject line preview
C. Engagement report
D. Click-through rate report

Question 4

What is needed in order to track visitor and prospect activity on a web page?

Answer 4

A. A layout template
-> B. Pardot tracking code embedded In the web page’s HTML
C. A visitor ID and prospect ID
D. A form

Question 5

What is the best way to track engagement with a banner ad displayed on a 3rd party web page?

Answer 5

A. Tracking code
-> B. Custom redirect
C. Page Actions
D. Scoring Category

Question 6

What is the best way to track how many people clicked on a link to a Facebook page?

Answer 6

A. Pardot tracking code on the Facebook page
-> B. A custom redirect
C. A dynamic list
D. An automation rule

Question 7

What is the difference between a dynamic list and a static list?

Answer 7

A. Dynamic lists are interactive while a static list cannot be edited.
B. You can add an action for dynamic list that will trigger when a prospect is added but you cannot add an action to trigger off a static list when a prospect is edited.
C.You cannot manually update the membership of a static list but you can manually update the membership of a dynamic list.
-> D. You cannot manually update the membership of dynamic list but you can manually update list membership of a static list

Question 8

What is the difference between Pardot and Salesforce campaigns?

Answer 8

A. Pardot campaigns track multiple prospect interactions and Salesforce campaigns can support only one interaction.
B. There is no difference between Salesforce and Pardot campaigns.
-> C. Pardot campaigns track a prospect’s first interaction and Salesforce campaigns can support multiple interactions.
D. Pardot campaigns contain prospect data like grade or score. Salesforce campaigns do not contain this kind of data about leads or contacts.

Question 9

What is the fastest way for an administrator to create a one time list of prospects who match specific criteria?

Answer 9

-> A. Use a segmentation rule
B. Use a completion action
C. Use a dynamic list
D. Use an automation rule

Question 10

What is the function of the Monthly Cohort Report?

Answer 10

-> A. To show graphically all prospects and opportunities created within the time period designated
B. To show how many opportunities are linked with prospects
C. To show how many prospects have been sent to Salesforce within the time period designated
D. To show how many prospects have been created based on the most popular campaigns

Question 11

What must be created in order to send an autoresponder?

Answer 11

-> A. Email template
B. Test email
C. One-to-one email
D. List email

Question 12

What Pardot function should you use to track prospect engagement on a banner ad on a third party site?

Answer 12

A. Page action
B. Campaign tracking code
-> C. Custom redirect
D. Landing page

Question 13

What report allows you to view data on how your recipients engage with your email?

Answer 13

-> A. Engagement & activity report
B. Emails report
C. Content report
D. Campaigns report

Question 14

What report gives you insight into a prospect’s score at each stage of their lifecycle?

Answer 14

-> A. Prospect lifecycle report
B. Prospect report
C. Engagement & activity report
D. Prospect score report

Question 15

What report will offer you insight into how your recipients read your emails or what devices or browsers they use to view them?

Answer 15

A. Emails Report
B. Campaigns Report
-> C. Engagement Report and Email Client Report
D. Email activity report

Question 16

What should be enabled on a Pardot form if an Administrator wants to sign many
people up on the same computer at a trade show booth?
Choose one answer

Answer 16

-> A. Kiosk/Data Entry Mode
B. ““Not you?”” Link
C. reCAPTCHA
D. Progressive Profiling

Question 17

What social platform does Pardot provide a connector for? Choose 3 answers

Answer 17

-> A. Twitter
-> B. Facebook
C. Instagram
-> D. Linkedln
E. Skype

Question 18

What steps are available within engagement programs?

Answer 18

-> A. Triggers, Rules and Actions
B. Triggers, Lists and Actions
C. Completion Actions, Lists, and Segmentations
D. Actions, Rules, and Automation Rules

Question 19

What tool can be used to customize the number of points a specific page visit is worth?

Answer 19

-> A. Page actions
B. Dynamic content
C. Automation rules
D. Scoring rules

Question 20

What triggers a prospect record to sync from Pardot to the CRM? Choose 2 answers

Answer 20

-> A. Landing page submission
B. Mapping new custom fields
-> C. Form submission
D. Opening an email

Question 21

What type of email send can you add a completion action to?

Answer 21

A. Drip Email
B. Email Template
-> C. Autoresponder
D. List email send

Question 22

What type of list can be used as a suppression list on an email send? Choose 2 answers

Answer 22

A. Test list
-> B. Dynamic list
C. Public list
-> D. Static list

Question 23

What type of prospect activities will not mark a prospect as active?

Answer 23

-> A. Email send
-> B. Email open
C. Landing page visit
D. Email click
E. Form fill out

Question 24

What types of assets cannot be undeleted once they are moved into the recycling bin?

Answer 24

A. Email templates
B. Lists
C. Landing pages
-> D. Content files
E. Landing pages and emails

Question 25

What types of Salesforce fields don’t sync with Pardot fields?

Answer 25

A. Picklists
-> B. Lookups
C. Formula fields
D. Dependent fields