Questions & Answers Pt. 5 Flashcards
What is an example of the type of information needed to convert a visitor to a prospect in Pardot?
A. Company name
B. First name and last name
C. IP address
-> D. Email address
What is displayed in the Admin Overview tab?
A. Contract days left
B. Account edition
C. Mailable database
-> D. Emails sent per date
What is included when you run a render test on an email template? Choose 2 answers
-> A. Spam analysis
-> B. Subject line preview
C. Engagement report
D. Click-through rate report
What is needed in order to track visitor and prospect activity on a web page?
A. A layout template
-> B. Pardot tracking code embedded In the web page’s HTML
C. A visitor ID and prospect ID
D. A form
What is the best way to track engagement with a banner ad displayed on a 3rd party web page?
A. Tracking code
-> B. Custom redirect
C. Page Actions
D. Scoring Category
What is the best way to track how many people clicked on a link to a Facebook page?
A. Pardot tracking code on the Facebook page
-> B. A custom redirect
C. A dynamic list
D. An automation rule
What is the difference between a dynamic list and a static list?
A. Dynamic lists are interactive while a static list cannot be edited.
B. You can add an action for dynamic list that will trigger when a prospect is added but you cannot add an action to trigger off a static list when a prospect is edited.
C.You cannot manually update the membership of a static list but you can manually update the membership of a dynamic list.
-> D. You cannot manually update the membership of dynamic list but you can manually update list membership of a static list
What is the difference between Pardot and Salesforce campaigns?
A. Pardot campaigns track multiple prospect interactions and Salesforce campaigns can support only one interaction.
B. There is no difference between Salesforce and Pardot campaigns.
-> C. Pardot campaigns track a prospect’s first interaction and Salesforce campaigns can support multiple interactions.
D. Pardot campaigns contain prospect data like grade or score. Salesforce campaigns do not contain this kind of data about leads or contacts.
What is the fastest way for an administrator to create a one time list of prospects who match specific criteria?
-> A. Use a segmentation rule
B. Use a completion action
C. Use a dynamic list
D. Use an automation rule
What is the function of the Monthly Cohort Report?
-> A. To show graphically all prospects and opportunities created within the time period designated
B. To show how many opportunities are linked with prospects
C. To show how many prospects have been sent to Salesforce within the time period designated
D. To show how many prospects have been created based on the most popular campaigns
What must be created in order to send an autoresponder?
-> A. Email template
B. Test email
C. One-to-one email
D. List email
What Pardot function should you use to track prospect engagement on a banner ad on a third party site?
A. Page action
B. Campaign tracking code
-> C. Custom redirect
D. Landing page
What report allows you to view data on how your recipients engage with your email?
-> A. Engagement & activity report
B. Emails report
C. Content report
D. Campaigns report
What report gives you insight into a prospect’s score at each stage of their lifecycle?
-> A. Prospect lifecycle report
B. Prospect report
C. Engagement & activity report
D. Prospect score report
What report will offer you insight into how your recipients read your emails or what devices or browsers they use to view them?
A. Emails Report
B. Campaigns Report
-> C. Engagement Report and Email Client Report
D. Email activity report
What should be enabled on a Pardot form if an Administrator wants to sign many
people up on the same computer at a trade show booth?
Choose one answer
-> A. Kiosk/Data Entry Mode
B. ““Not you?”” Link
C. reCAPTCHA
D. Progressive Profiling
What social platform does Pardot provide a connector for? Choose 3 answers
-> A. Twitter
-> B. Facebook
C. Instagram
-> D. Linkedln
E. Skype
What steps are available within engagement programs?
-> A. Triggers, Rules and Actions
B. Triggers, Lists and Actions
C. Completion Actions, Lists, and Segmentations
D. Actions, Rules, and Automation Rules
What tool can be used to customize the number of points a specific page visit is worth?
-> A. Page actions
B. Dynamic content
C. Automation rules
D. Scoring rules
What triggers a prospect record to sync from Pardot to the CRM? Choose 2 answers
-> A. Landing page submission
B. Mapping new custom fields
-> C. Form submission
D. Opening an email
What type of email send can you add a completion action to?
A. Drip Email
B. Email Template
-> C. Autoresponder
D. List email send
What type of list can be used as a suppression list on an email send? Choose 2 answers
A. Test list
-> B. Dynamic list
C. Public list
-> D. Static list
What type of prospect activities will not mark a prospect as active?
-> A. Email send
-> B. Email open
C. Landing page visit
D. Email click
E. Form fill out
What types of assets cannot be undeleted once they are moved into the recycling bin?
A. Email templates B. Lists C. Landing pages -> D. Content files E. Landing pages and emails
