Questions & Answers Pt. 1

Question 1

How can a Marketer avoid emailing prospects more than once in a 10-day span?

Answer 1

A. Pardot automatically suppresses prospects who have been emailed too frequently
-> B. Use a dynamic list to create a frequency suppression list.
C. Use a segmentation rule to create a frequency suppression list.
D. Use an automation rule to create a frequency suppression list

Question 2

How does an Administrator grant a Pardot employee access to their account?

Answer 2

A. By emailing Pardot Support
B. By contacting the Pardot Client Advocate
-> C. By hovering over the person icon and selecting Grant Account Access.
D. By calling Pardot Support

Question 3

How many visitors per identified company will be displayed in the Identified Companies table on the dashboard?

Answer 3

-> A. 5
B. 2
C. Unlimited
D. 10

Question 4

The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Pardot feature of email flow can be used to run these tests?

Answer 4

A. Create a dynamic list of approved users to use as the recipient list in the sending tab.
B. Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
C. Create a static list of approved users to use as the recipient list in the sending tab.
-> D. Create a test list of approved users to use in the testing tab of the email flow.

Question 5

What does Pardot use to track HTML email opens?

Answer 5

-> A. A tracking pixel loads on HTML mails when images are downloaded.
B. Opens are only tracked if a link is clicked; otherwise they are not tracked.
C. A tracking link is used as soon as a prospect clicks to open the email.
D. A tracking pixel loads on text emails when images are downloaded.

Question 6

What does the unique clicks metric on a custom redirect report measure?

Answer 6

A. Each time unidentified visitors and identified prospects click the link. When a person clicks the link multiple times, each click is counted in this number.
B. The number of identified prospects who click the link. when a person clicks the link multiple times, only the first click is counted in this number. This does not include unidentified visitors.
-> C. The number of unidentified visitors and identified prospects who click the link. when a person clicks the link multiple times, only the first click is counted in this number.
D. Each time identified prospects click the link. When a person clicks the link multiple times, each click is counted in this number. This does not include unidentified visitors.

Question 7

What is the fastest way for an Administrator to create a one-time list of prospects who match specific criteria?

Answer 7

-> A. Use a segmentation rule.
B. Use a dynamic list.
C. Use a completion action.
D. Use an automation rule.

Question 8

When would you use an automation rule instead of a segmentation rule?

Answer 8

A. When you want the action to be based on criteria
B. When you want the action to trigger continuously for new prospects that match the rule
C. When you want the action to only trigger once for new prospects that match the rule
-> D. When you want to have the action retroactively trigger for new prospects that match the rule

Question 9

Where can you find the Email Usage for your account?

Answer 9

-> A. Admin Overview
B. User Settings
C. Account Settings
D. Dashboard

Question 10

A custom Prospect field in Pardot must have what mapped to it in order to sync with Salesforce?

Answer 10

A. A dropdown list
B. A text type field
C. A field ID
-> D. A Salesforce field name

Question 11

An Administrator imported a list of trade show attendees and added them all to the same Pardot campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

Answer 11

A. Run a dynamic list based on the Pardot campaign
B. Run an automation rule based on the Pardot campaign
-> C. Run a segmentation rule based on the Pardot campaign
D. Look for the original list based on the Pardot campaign

Question 12

How is an active visitor different from an identified visitor?

Answer 12

A. An active visitor visited two or more pages and have been identified.
B. An active visitor is identified by Pardot after visiting a web page and are not ISPs.
-> C. An active visitor visited two or more pages regardless of identification.
D. An active visitor is identified by Pardot after visiting a web page.

Question 13

What do Administrator, Marketing, and Sales Manager users all have the ability to do?

Answer 13

-> A. Send one-to-one emails
B. Edit users
C. Import prospects
D. Create email templates

Question 14

What is the limit of social posting connectors you can create in your Pardot account?

Answer 14

A. Five accounts per platform
B. One account per user role, per platform
-> C. There is no limit of accounts per platform
D. One account per platform

Question 15

What should you do when multiple users are editing an email template at the same time?

Answer 15

-> A. Multiple users cannot edit the same email template at the same time
B. Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ‘ someone else edits it
C. Update the same draft at the same time since the system will recognize updates made by both users
D. Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one

Question 16

What user role security limit can you add to an individual user account? Choose 3 answers

Answer 16

A. Max number of prospects the user can manually delete
-> B. Max number of prospects the user can export
C. Max number of prospects the user can manually create
-> D. Max number of records a user can import
-> E. Max number of emails the user can send”

Question 17

When would you use a dynamic list?

Answer 17

A. To allow prospects to easily add themselves to a list within the Email Preference Center
-> B. To add or remove prospects from a suppression list based on a field value changing
C. To add or remove prospects from a list during an import
D. To add prospects to a drip nurturing campaign based on an email open

Question 18

Which activity can be used to trigger an increase or decrease in a prospect’s score? Choose 2 answers

Answer 18

-> A. Forwarding an email
B. Printing an email
C. Form Error
-> D. Opening an email

Question 19

Which connector pulls in prospect information from a webinar?

Answer 19

-> A. WebEx
B. GoodData
C. Eventbrite
D. Google Analytics

Question 20

A custom Prospect field in Pardot must have what mapped to it in order to sync with Salesforce?

Answer 20

-> A. A Salesforce field name
B. A Dropdown List
C. A field ID

Question 21

A custom redirect has a completion action to add a tag of “clicked” to all prospects that click it. An unknown visitor clicks on the link and then fills the form as Bob. A prospect also clicks on the link and fills out a form as Kate. What happens to the prospect records based on these activities? Choose 3 answers

Answer 21

-> A. Kate’s prospect record will show her clicking on the link and filling out the form.
B. Bob’s prospect record will have a tag of ““clicked”” applied to it.
-> C. Bob’s prospect record will show him clicking on the link and filling out the form.
D. Bob’s visitor record will have a tag of ““clicked”” applied to it.
-> E. Kate’s prospect record will have a tag of ““clicked”” applied to it.

Question 22

A form is created to automatically register prospects to a webinar upon submission.What automation tool would you use to accomplish this?

Answer 22

A. Adding a form completion action as criteria for a dynamic list to be used as a recipient list
-> B. Adding a completion action to register prospects on the form
C. Creating an automation rule to register prospects based on the form submission
D. Creating a segmentation rule to register prospects based on the form submission

Question 23

A prospect has ran through all five steps in your engagement program. You decide you want to add an extra email before step number two. Will the prospect receive the new email?

Answer 23

-> A. No, the email won’t send to prospects who have already completed the engagement program.
B. Yes, the prospect will receive the new email, but only if the setting is enabled in the engagement program.
C. Yes, but only if ‘restart engagement program’ is enabled in settings
D. Yes, the prospect will receive the new email in the engagement program.

Question 24

A prospect is on day one of a four-day wait step and the program is paused for five days. Once the program is restarted where will the prospect be in the wait step?

Answer 24

“A. The prospect will skip the wait step and automatically move to the next step in the program.
B. The prospect will start the wait step again before moving to the next step
C. The prospect will not move to the next step until the wait step is removed
-> D. The prospect will finish the remaining three days of the wait step before moving to the next step”

Question 25

A visitor clicks on a custom redirect with an action of adding a tag. The visitor then fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list. What happens to the prospect?

Answer 25

A. The prospect will be tagged.
-> B. The prospect activities will show that the custom redirect was clicked
-> C. The prospect will be added to the list.
-> D. The prospect activities will show that the form was successfully completed.
E. Nothing will happen to the newly converted prospect because it was their first submission.