Questions & Answers Pt. 2

Question 1

Admin has configured Salesforce connector. How many connectors can he configure now?

Answer 1

A. Two
B. One
-> C. None
D. Unlimited

Question 2

An Administrator imported a list of trade show attendees and added them to a Pardot campaign. A few months later, the Administrator wants to pull a list of all of the attendees.

Answer 2

A. Run an automation rule based on the Pardot Campaign
B. Run a dynamic list based on the Pardot Campaign
-> C. Build a segmentation rule based on the Pardot campaign
D. Look for the original list based on the Pardot campaign

Question 3

An Administrator wants to create a list where members are all in the prospecting stage of an opportunity. Once the opportunity changes to another stage the prospect should no longer be a member of that list.

Which automation tool should the administrator use to create this list?

Answer 3

-> A. Dynamic List
B. Completion Action
C. Automation Rule
D. Static List

Question 4

An Administrator wants to have a thank you email sent after the form on the “Request a Demo” landing page is submitted. Where can this be configured to ensure that every time the landing page is completed, the email is sent?

Answer 4

A. Configure an automation rule to send the email when ““Request a Demo”” landing page has been successfully ‘ completed.
B. Configure an automation rule to send the email when ““Request a Demo”” form has been successfully completed.
C. Configure an autoresponder email to send as a completion action when the ““Request a Demo”” landing page has been submitted.
-> D. Configure an autoresponder email to send as a completion action when the ““Request a Demo”” form has been submitted.

Question 5

An Administrator wants to make a list of all prospects who complete the form but don’t want to add there prospects, who submitted the form before.

What is the best way to create this type of list?

Answer 5

-> A. Completion Action
B. Dynamic List
C. Automation Rule
D. Segmentation Rule

Question 6

An engagement program ““New Client Onboarding”” is set to ““Only send emails during business hours (10am - 4pm M-F).”” The logic is outlined below:
Step 1: Send email ““Welcome.””
Step 2: Pause 3 days.
Step 3: Send email ““Getting Started.””
Step 4: Pause 7 days.
Step 5: Send email ““Tech Setup.””
Step 6: Pause 7 days.
Step 7: Send email ““Complete Configuration.””
If a prospect starts the engagement program on Wednesday, when will the email in Step 3: Send email ““Getting Started”” be received by the prospect?

Answer 6

-> A. The prospect will receive the email Monday.
B. The prospect will receive the email Friday.
C. The prospect will receive the email Tuesday.
D. The prospect will receive the email Saturday.

Question 7

Beside Content Files, what else is permanently deleted and is not sent to the recycle bin?

Answer 7

-> A. Tags
B. Filters
C. Automation Rules
D. Landing Pages

Question 8

Can you tie multiple Salesforce accounts to one Pardot account?

Answer 8

-> A. No, you can only have one Salesforce connector at a time.
B. Yes, but you would need to contact Pardot Support to enable the feature for you.
C. Yes, but it’s only available to customers with the Pro Edition.
D. Yes, you can have up to 2 Salesforce accounts linked to one Pardot account.

Question 9

For non-archived prospects associated with each Pardot campaign, what Pardot Campaign Report metric shows you the total value of opportunities marked as closed won?

Answer 9

A. Value
-> B. Revenue
C. ROI
D. Cost per Opportunity

Question 10

How are prospects created in Pardot?

Answer 10

A. Any form on your website

• > B. A form you host on a Pardot landing page.
• > C. A form on your site that you connect to a Pardot form handler.
• > D. A Pardot form you embed on your web page.

Question 11

How can a new landing page be created?

Choose 2 answers

Answer 11

-> A. Create a landing page from scratch using the Pardot Point and Click Editor
-> B. Use pre-existing HTML to create a layout template
C. Use pre-existing HTML to create a Pardot Point and click template
D. Have your Pardot advocate create a landing page for you

Question 12

How can a prospect be removed from the recycle bin? Choose 2 answers

Answer 12

A. Creating a segmentation rule to undelete prospects who match
-> B. Manually undeleting them
C. Creating an automation rule to undelete prospects who match
-> D. Importing a list and selecting to undelete matching prospects

Question 13

How can a prospect’s score be changed?

Answer 13

-> A. Automation rules
-> B. Completion actions
C. Profile
D. Dynamic lists

Question 14

How can a visitor become a known prospect?

Answer 14

-> A. Filling out a form
B. Opening an email
C. Through the CRM connector
D. Visiting a landing page

Question 15

How can a visitor convert to a prospect?

Answer 15

A. Visiting a tracked website
B. Receiving a marketing email
-> C. Submitting a form on a landing page
D. Viewing an embedded form

Question 16

How can an action be applied to a prospect who views a specific page of a website?

Answer 16

A. Custom redirect
B. Automation rules
C. Completion rules
-> D. Page actions

Question 17

How can an action be applied to a prospect who views a specific page of a website?
Choose one answer

Answer 17

A. Add an action to a Dynamic List
B. Add a Completion Action to the landing page
-> C. Use Page Actions
D. Add a tag to the Prospect

Question 18

How can an Administrator find the number of mailable prospects in their database?

Answer 18

A. Navigate to the Prospect List and select “Mailable Prospects”
B. View all Segmentation Lists
-> C. Navigate to Settings and select usage and limits

Question 19

How can an interested lead that comes to your company’s website and fills out your Contact Us form receive a follow-up email each time he or she submits?

Answer 19

A. Use a dynamic list to use as a recipient list on an email send
-> B. Send using the form’s completion actions
C. Send using a segmentation rule
D. Send using an automation rule

Question 20

How can scoring rules be edited?

Answer 20

A. Marketing > Segmentation > Rules
-> B. Admin > Automation Settings > Scoring Rules
C. Marketing > Automation > Scoring Rules
D. Admin > Scoring > Rules

Question 21

How can you add a prospect who visits a pricing page to a list?

Answer 21

-> A. Create a page action
B. Use a tag
C. Create a segmentation rule
D. Create an automation rule

Question 22

How can you ensure your email doesn’t get stuck in spam?

Answer 22

-> A. Create a text version
-> B. Add domain keys and SPF
C. Include less than 3 links
D. Make sure your email copy is over 100 words

Question 23

How does a Pardot prospect sync with a Salesforce lead or Prospect record?

Answer 23

A. Shared Tracking ID
B. Shared Assigned User ID
-> C. Shared Contact or Lead ID
D. Shared email address

Question 24

How does Pardot track visitors?

Answer 24

-> A. Visitor Cookie
B. DNS Settings
C. Javascript Settings
D. Prospect Cookie

Question 25

How long should it take for changes to records in Pardot and Salesforce to be synced?

Answer 25

-> A. 10 minutes
B. 5 minutes
C. 20 minutes
D. 15 minutes